Report
Top Mobile Channels for Retail Communications

Read the results of this 2015 study with eDigitalResearch to learn when and why consumers prefer SMS over email and mobile apps to communicate with their retail brands.

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MOBILE ENGAGEMENT SOLUTIONS FOR

Customer Service

Keep customers informed and up to date, and speaking positively about your service.

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Human Resources

Mobilize your workforce management processes and gain more satisfied and productive employees.

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IT & Security

Help ensure business continuity, improve IT and support management, and provide security, authentication and fraud protection.

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Operations & Logistics

Combine improved tracking with real-time shipping alerts to achieve on-time deliveries, happier customers and higher profitability.

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Sales & Marketing

Immediately engage customers to learn their behaviors and preferences, and create more effective, personalized and targeted offers and campaigns.

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STAY UP TO DATE

Don’t Text and Drive; Do Text and Market

By Andrew Corselli, Direct Marketing News
5% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.
Some people say that text messaging is bad for your health. That’s certainly …

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Some Observations on UC&C

By Peter Radizeski, TMCnet
Just back from the Genband Perspectives15 show. Here are some observations I have around unified communications and collaboration (aka UC&C).
We act like everyone is a Knowledge Worker. That is hardly …

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My First 30 Days at OpenMarket

When I started my new job on the product management team at OpenMarket, I quickly learned that I would become a contributor to this blog. So, here I am – hello! Keeping this in mind, …

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