Report
Top Mobile Channels for Retail Communications

Read the results of this 2015 study with eDigitalResearch to learn when and why consumers prefer SMS over email and mobile apps to communicate with their retail brands.

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MOBILE ENGAGEMENT SOLUTIONS FOR

Customer Service

Keep customers informed and up to date, and speaking positively about your service.

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Human Resources

Mobilize your workforce management processes and gain more satisfied and productive employees.

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IT & Security

Help ensure business continuity, improve IT and support management, and provide security, authentication and fraud protection.

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Operations & Logistics

Combine improved tracking with real-time shipping alerts to achieve on-time deliveries, happier customers and higher profitability.

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Sales & Marketing

Immediately engage customers to learn their behaviors and preferences, and create more effective, personalized and targeted offers and campaigns.

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Don’t Underestimate the Iceberg

By Oisin Lunny, Senior Market Development Manager, OpenMarket for Institute of Fundraising
The iceberg metaphor is a stalwart of many webinars and presentations, sometimes with added puns around the word “Titanic”, as in titanic oversight.

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Customer Support: Get the Message!

 
 
I read an interesting article on consumers attempting to use social media for contacting customer support.  It emphasized that organizations should look for direct messages from their consumers on social media channels. …

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