How Enterprises are Using SMS to Get People to Read Their Email

Sep 20, 2016

Business-to-consumer (B2C) engagement via email has become so poor that some enterprises are actually using SMS, or text messaging, to prompt their customers to read critical emails they have sent them. (Note: they’re also using …

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Use of SMS by Enterprises is Skyrocketing: Customer Case Study

Aug 2, 2016

According to Portio Research, “The most popular form of communications in the world is SMS.” It’s estimated that almost five billion people (Source: GSMA) regularly use SMS. Many of them use it almost every day, …

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10 Reasons Why Large Enterprises Choose OpenMarket for Their Global SMS Needs

May 17, 2016

Fortune 5000 companies around the world trust OpenMarket to power their global SMS programs because we:

Are the largest enterprise SMS provider in the US with approximately 40-45% market share, and deliver more …

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Is it Finally Time for RCS to Become a Success?

Mar 8, 2016

On February 22, 2016 the GSMA (a consortium of 800 carriers) announced that Google will help create a universal Rich Communication Service (RCS) client that will enable all GSMA carriers to provide RCS services. The …

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Enterprise-to-Person (E2P) Mobile Messaging Growing Globally

Jan 12, 2016

As recent market research has pointed out, SMS has become the most widely used form of written communication the human race has ever used.
“We highlighted the fact that in 2015 we have a global …

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