OpenMarket – June 30, 2015
If you are like many businesses, you are increasingly relying on ‘the cloud’ or Software as a Service (SaaS) based services. Doing so enables you to quickly scale, easily take advantage of new features and capabilities, and reduce capital expenditures.
Just about every week we see new exciting businesses emerge with a batch of APIs that in some way or another are going to simplify, speed-up, or mash-up our existing processes – all of which promise to deliver an amazing ROI!
What seems to get lost in the hype is what we like to call ‘Enterprise Table Stakes’.
The idea here is that no matter how new and cool the service is, if it isn’t performant, reliable and secure, enterprises can’t risk their business on it. Poor performance means a bad customer experience. Network outage means angry customers and lost revenue. A security breach combines the worst of the previous items along with the loss of customer trust and confidence.
As OpenMarket innovates and evolves in the mobile messaging space, we keep in mind the notion of these operational table stakes as they are a cornerstone of success. But don’t take my word for it – the market speaks loudly on this point:
- Per Forrester’s “Mobile Messaging Vendor Overview” report, over 40% of the vendors choose OpenMarket to power their mobile messaging
- Per Gartner’s “Magic Quadrant for Emergency Notifications Services” 3 of the 5 ‘leaders’ choose OpenMarket to power their mobile messaging
- Per Harris Interactive, 4 of the top 10 most respected global brands choose OpenMarket to power their mobile messaging
It’s an exciting time as the mobile technology landscape continues to push the limits of what can be accomplished. Businesses need to leverage these advances to stay competitive and to differentiate. Remember these key enterprise table stakes as you evaluate solutions for your business and you’ll be sure to deliver success.
Feel free to contact us with any comments, questions or differing opinions.