OpenMarket – August 4, 2014
Chris Marsh, a Yankee Group analyst, recently observed, “There are significant architectural implications towards scaling mobility…we will see enterprises lay the foundation for greater automation in their workflows and greater scalability in their digital strategies.” He further comments, “Why is this important for enterprises? Well, it demonstrates the need to think expansively. Enterprises are sometimes prone to think in silos; doing so in this time of technology flux is hugely dangerous. Our IT Decision Maker December 2013 survey shows that almost 40% of all companies don’t have any kind of strategy whatsoever around mobility.”
Furthermore, one recent survey of EMEA CIOs indicates that 44% of newly deployed applications fail to meet their performance expectations. But 25% of CIOs are using technology to effect high business performance. These Transformers are leading the way. The survey reveals, “70% of transformers expect ROI on most or all new technology innovations within two-to-three years, compared to 57% of non-transformers.”
As Ted Schadler, a Forrester analyst, indicates, “Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years.” SMS is the most important mobile channel available for reaching all of your intended audience and is responded to most quickly. Rather than developing siloed solutions, use a common mobile engagement platform to power your business solutions for mobile customers and employees. This will allow you to leapfrog your competitors in terms of providing the flexibility to quickly create customized solutions that fit your business needs and rolling out these use cases across your business functions.
Be a Customer Experience Transformer. “Transform” is a bold word, but we use it because the goal is to achieve measurable and tangible outcomes for your business. Whether your initial use case involves improving business continuity with emergency alerts, bolstering security with two-factor authentication, streamlining incident management with system notifications, or improving (mobilizing) one of the many other business processes inherent in today’s enterprise, OpenMarket has the domain expertise and the technology solutions you need to succeed. Contact us to learn how you can use SMS, MMS messaging, and mobile app push notifications to transform your business today.