I was recently at a major Huawei event in Sydney, and during one of the sessions, Fujitsu made an interesting observation about the Internet of Things (IoT). They shared with the audience that the real …Read More
When it comes to SMS communication, the last thing you want to do is have to worry about the technicalities and logistics of how and when your messages are being delivered. You should be focused …Read More
Are there more or fewer players in the market today?
As I returned from a very busy Wholesale World Congress (WWC) where many SMS players assembled in Madrid, Spain, I wondered if there are more …
Business-to-consumer (B2C) engagement via email has become so poor that some enterprises are actually using SMS, or text messaging, to prompt their customers to read critical emails they have sent them. (Note: they’re also using …Read More
SMS is more popular than ever in the retail world, yet only a small fraction of brands are leveraging this powerful communication medium in a high-returning manner. There’s a stark disconnect between how customers …Read More