IoT: Connecting ‘Things’ to Decision Makers

Sep 23, 2016

I was recently at a major Huawei event in Sydney, and during one of the sessions, Fujitsu made an interesting observation about the Internet of Things (IoT). They shared with the audience that the real …

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Reliable SMS API: Send Messages to Anyone, Anywhere

Sep 22, 2016

When it comes to SMS communication, the last thing you want to do is have to worry about the technicalities and logistics of how and when your messages are being delivered. You should be focused …

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Quo Vadis A2P SMS Ecosystem?

Sep 22, 2016 Jean-Léon_Gérôme_-_The_Christian_Martyrs'_Last_Prayer_-_Walters_37113

Are there more or fewer players in the market today?
As I returned from a very busy Wholesale World Congress (WWC) where many SMS players assembled in Madrid, Spain, I wondered if there are more …

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How Enterprises are Using SMS to Get People to Read Their Email

Sep 20, 2016

Business-to-consumer (B2C) engagement via email has become so poor that some enterprises are actually using SMS, or text messaging, to prompt their customers to read critical emails they have sent them. (Note: they’re also using …

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SMS Research Shows What Customers Want from Retailers

Sep 15, 2016

SMS is more popular than ever in the retail world, yet only a small fraction of brands are leveraging this powerful communication medium in a high-returning manner. There’s a stark disconnect between how customers …

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