Satisfying customer demands for unique digital goods and services. Attracting new customers to maintain growth. Increasing revenue opportunities through diverse premium content and services.

All of these objectives are driving you to expand off-network offerings. But your early attempts to partner with media companies and content providers may have been difficult to manage and unprofitable due to many current market issues:

• Poor customer experience and increased care incidents and refund requests.
• Brand risk generated by customer confusion due to overly aggressive marketing practices.
• High cost of transaction processing due to a lack of visibility into merchant transactions, limited reporting, high refund rates and processing costs.
• Difficulty in managing off-network partner relationships.
• Lack of efficient control and audibility of off-network programs.
• Revenue leakage due to lack of proper financial system for off-network transactions.

Leveraging our established relationships with major mobile operators, and our extensive experience in providing carrier-grade financial management system that is highly scalable and reliable, OpenMarket can bring the financial integrity of on-network business to off-network mobile commerce. We provide the industry’s only proper financial system for the D2C market.

With our carrier-grade business system, OpenMarket provides the necessary controls you require for off-network business, including performance monitoring, refund management, on-demand customer care and support, transaction and financial management, and real-time reporting. As partners of OpenMarket, you can expand off-network business with much improved confidence that customer experience will be optimized, and revenue assurance is guaranteed.

The OpenMarket business model provides incentives to media companies and content providers to lower transaction costs while generating higher margins for you. Built-in policies and rigorous performance measurements ensure that your customers have a positive customer experience.

Most important, OpenMarket expands the mobile commerce market for all players in the ecosystem. With current market inefficiency and complexity, few of the larger media companies have invested in the direct-to-consumer mobile initiatives on par with their investments in print, radio, TV and Internet. This has limited the diversity of content you can provide to your customers. OpenMarket makes it easier and more efficient for media companies to participate in the mobile commerce market. As more media companies participate, the number of premium content and service choices grows for your customers, leading to more revenue opportunities and a higher margin for you.