Mobile Marketing for Agencies
The marketing and advertising industry is in the midst of dynamic change. The rapid adoption of digital technologies and social media has compelled agencies to reinvent themselves to connect with consumers and remain competitive. Marketers are looking beyond the traditional five-channel mix (radio, print, outdoor, direct mail and TV) to attract, inform and engage their clients with personalized content, subscription offers, voting and polling, social media sharing and text-to-respond messages.
The Immediacy of Mobile Marketing
Only mobile messaging gives you a distinct opportunity to engage consumers in real time while reducing marketing costs. In fact, studies show that text messages are viewed more frequently by consumers than email or other forms of communication. In addition to being the fastest way to reach consumers, text messages have been shown to deliver response rates exceeding 10%—well beyond those achieved by web, television or direct mail. By using the mobile channel as part of your product and marketing initiatives, you can increase brand awareness and engage more consumers effectively with up-to-the-minute company news, product promotions, breaking deals and coupons.
As an industry leader, OpenMarket provides agencies with the most advanced tools to engage customers, analyze behavior, build brand audiences and realize top conversion rates. Our integrated mobile technologies allow you to:
- Reach nearly 100% of customers—anywhere, anytime
- Deliver timely and relevant information, with location and contextual awareness
- Reduce marketing campaign expenses by using low-cost, cross-channel communications
- Offer access to real-time business analytics to speed customer evaluation and response time
- Increase customer engagement and retention through multiple touch-points
- Enhance brand recognition and grow customer dedication through branded content
90% of text messages are read within three minutes.
SMS has 8x the response rate of email.
89% of tablet users and 80% of smartphone users are highly likely to interact with an ad.
OpenMarket’s secure and reliable mobile network is exactly what you need to launch effective mobile campaigns and drive positive brand impressions. Contact us today to take the next step.