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Business Applications of Mobile Messaging


Businesses, telecommunications carriers and developers integrate OpenMarketıs wireless messaging capabilities to enhance a variety of applications. Because of their flexibility, OpenMarketıs products and services offer an ideal solution for any application which can benefit from high priority text-messages, alerts and notifications to users who are often on the move. These applications include, but are certainly not limited to, those listed below. As wireless messaging evolves, the number of applications which benefit will continue to grow. OpenMarket will grow, as well, to meet these needs by remaining on the cutting edge, offering the latest technologies in the wireless messaging industry. We look forward to hearing how our products and services have helped to enhance your applications.

  • Customer Relationship Management (CRM)
    Use wireless messaging alerts to keep in touch with your customers increasing revenue through enhanced sales and customer retention rates.
  • Financial Alerts
    Using OpenMarket's platform, your users can receive immediate notifications regarding their portfolio, and respond with a transaction with one push of a button.
  • Information Alerts
    Offer your users the ability to receive real-time alerts of preselected information, keeping them fully informed on the latest events of interest.


  • Instant Messaging (IM)
    OpenMarket enables Instant Messaging software providers to offer interoperability between desktop, web-based, and mobile IM users.
  • Intracorporate Communication
    Keep your staff in constant contact by using wireless messaging as an affordable, private, secure and convenient method of communication.
  • Network & Systems Monitoring
    Receive immediate notifications when valuable networks and systems crash, and avoid the enormous costs associated with downtime.
  • Professional Services
    Telecommunications carriers and businesses can benefit from OpenMarketıs ability to architect unique products and services built on the OpenMarket platform, providing customized wireless messaging solutions to increase data traffic and enhance unique projects.
  • Sales Force Automation (SFA)
    Keep your sales staff informed at all times, allowing them to respond quickly to customers, increase sales, and remain one step ahead of the competition.
  • Supply Chain Management (SCM)
    OpenMarket can help your business stay up to date on product orders, shipment status, and delivery schedules through wireless messaging.


OpenMarket Advantages


Several key features separate OpenMarket from its competition, making it ideal for customers of all sizes requiring a quick, complete and seamless solution for their wireless messaging needs. In doing so, they ensure that OpenMarket will continue to offer developers, businesses, and telecommunications carriers solutions unavailable through its competitors.

Comprehensive
With challenges that intricately intertwine, as they do in the wireless application arena, a comprehensive solution is far superior to a partial or piecemeal solution. OpenMarket offers a complete suite of products, addressing the full spectrum of difficulties with wireless messaging, each of which is itself comprehensive in its features and accompanying support. Our products and services consolidate the fragmented wireless messaging industry, handle all aspects of the complex messaging process, and allow the simple integration that businesses and developers demand.

This enables OpenMarket to offer a full spectrum of shrink-wrapped and customized solutions to developers, telecommunications carriers and businesses of all sizes and types. This lies in sharp contrast to its competitors, who offer products which solve only one or two of the problems involved in wireless messaging, or products which offer only a partial set of the desired features.

Reliable
OpenMarket has a proven history of fulfilling, and continues offering an industry-leading Service Level Agreement with guaranteed up-time. This SLA is something that very few other companies in the market offer. Since they depend on the uptime of several other parties, they have multiple points of failure, and cannot be as certain that service will be maintained reliably.


Turnkey
Customers demand efficiency and simplicity in their wireless initiatives. OpenMarket has tailored its products and customer services to meet these demands. Because of its background in development, its team knows the needs of developers and offers the simplest means of integrating wireless messaging capabilities.

The most tangible reflection of this principle lies in OpenMarketıs client side software, in the form of its SMS Software Development Kit, which integrates into applications more easily than any product offered by its competitors. With just a few lines of code and a few minutes of development necessary, few companies can compete with OpenMarket for ease of implementation.

This is also reflected in the signup process. The OpenMarket Developer Program allows quick creation of an account via OpenMarketıs website and tools to test the application free of charge at any time. Billing is also available in an easy-to-use format via the website. Customers can come to the website, signup, license, pay, and begin sending messages all in a matter of minutes. Furthermore, online interfaces are provided for account management, setting a new standard for customer service in the wireless messaging industry. No competitor offers such a simple and quick process to fully enable wireless messaging.


OpenMarket Solutions


SMS Software Development Kit
The OpenMarket SMS Software Development Kit offers a quick, seamless, turnkey approach to developing wireless applications. With ActiveX,Java, Perl, and PHP versions, OpenMarket offers a solution for developers on nearly any platform or operating system. The OpenMarket SMS Software Development Kit, operating in conjunction with the OpenMarket Wireless Messaging Network, allows developers to easily embed wireless messaging capabilities into any application.

Console SMS Utility
The OpenMarket Console SMS Utility is a command-line interface wrapper to the SMS Software Development Kits. The utility program internally utilizes the OpenMarket C/C++ SMS Software Development Kit to provide its messaging features. Send and query messages directly from the command-line!

Dedicated Two-Way Messaging
OpenMarket Dedicated Two-Way Messaging provides the ability to receive Mobile Originated SMS (also known as MO SMS or Incoming SMS). Customers can send messages and replies directly to an application from their mobile phone. This service operates in conjunction with the OpenMarket Wireless Messaging Network.


Direct SMPP Connection
The OpenMarket Direct SMPP (Short Message Peer-to-Peer) Connection provides a highly-available, direct, private connection to the OpenMarket Wireless Messaging Network. Implementing both versions 3.3 and 3.4 of the SMPP standard, the service provides media companies and content providers the ability to send and receive large volumes of SMS or wireless messaging data traffic.

Wireless Messaging Protocol Server
The OpenMarket Wireless Message Protocol Server provides a robust and scalable solution to the many problems associated with wireless messaging, and lies at the heart of the OpenMarket Wireless Messaging Network.

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