Millennials: If You’re Not Texting ‘em, You’re Losing Out

Oct 12, 2016

By Adotas
OpenMarket is a company focused on helping businesses successfully incorporate mobile communications technology into their marketing plan. They conducted a recent survey and discovered that 83 percent of millennials open text messages within …

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‘SMS Is Perfect For Chat Bots’ – OpenMarket’s Jay Emmet Talks A2P, IOT And OTT

Oct 10, 2016

By Tim Green, MEF

OpenMarket’s GM Jay Emmet knows a bit about SMS. He’s been selling mobile messaging for 20 years. …

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Why Millennials Prefer Two-Way Texting with Businesses [Infographic]

Oct 7, 2016

By Andrew Hutchinson, Social Media Today

With the use of messaging apps on the rise, more and more marketers are looking to messaging as the next wave of social media marketing, the next …

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OpenMarket Reveals the Business Value of SMS, Hosts Booth at Money 20/20

Oct 6, 2016

OpenMarket, a leader in enterprise mobile engagement, will be onsite at Money 20/20 taking place October 23-26 in Las Vegas, Nevada. Tim Fujita-Yuhas, Director of Product Management and New Product Strategy at OpenMarket, will be …

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Want to Interact With Millennials? Try This Approach.

Oct 4, 2016

By Amberly Dressler, Website Magazine
Now the largest generation in the U.S., millennials have incredible spending power and brands would be wise to communicate with this demographic on their preferred channel.
A new survey from …

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