OpenMarket Leads New MEF Future of Messaging Guide

Dec 1, 2016

MEF has launched a comprehensive new eBook, the Future of Messaging Guide, which explores the use cases, tech & trends that are changing the landscape of messaging globally. From A2P to OTT, chat bots …

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OpenMarket Innovation Praised With Three Award Wins in One Night

Nov 30, 2016

OpenMarket honoured with double win at Messaging & SMS Awards for “Most Innovative Use of SMS” and “Best Strategic Partnership”. Later awarded “Most Innovative IoT Solution” at World Communication Awards.
OpenMarket, a leader in enterprise …

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Can SMS Chatbots be the Next Gen Customer Engagement Platforms?

Nov 29, 2016

By Pranbihanga Borpuzari, Economic Times
Multiple businesses stress the need to adopt new channels of mobile engagement but continue to swear by the power of SMS. Its ubiquity, about 100% reach and ease of adoption …

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4 Ways Brands Can Improve SMS Strategy

Nov 28, 2016

By Kristina Knight, BizReport
Though experts don’t have crystal balls to foresee how 2017 will shake out, one thing is clear – in order to stay relevant next year and in the foreseeable future, companies …

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Retailers Are Improving Experience and Driving Revenue with Text Messaging

Nov 28, 2016

By Douglas Karr, Marketing Tech Blog
The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of …

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