Heads Up, Brand PR: Texting Is the #1 Preferred Channel for Business-to-Millennial Communications

Sep 22, 2016

By Bulldog Reporter
Forget Social Media Interactions—Even Postal Mail Has a Higher Preference
Hey brand communicators, Millennials have an important message for you: SMS, or text messaging, is their top choice for customer engagement, with …

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3 Ways Logistics Companies Should Harness SMS for Better Customer Service

Sep 21, 2016

By David Lione, Senior Enterprise Account Director, OpenMarket for PostalVision 2020
SMS, or text messaging, is one of the most widely used communication tools for consumers, and arguably the most effective, with over 80% of …

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Texting Is Millennials’ Favorite For Business Communication

Sep 21, 2016

By Jack Loechner, MediaPost
According to a new study and report by OpenMarket, SMS is the first choice for customers age 18-34 engagement, with texting cited as the most preferred communication channel for receiving notifications …

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Text the Preferred Channel for Millennials to Talk to Brands, US Study Reveals

Sep 19, 2016

By Paul Skeldon, Internet Retailing

Oft-overlooked ‘boring’ text messaging is the number one choice of communications channel between millennials and brands – and vice versa – a study of US youngsters has found.
Research by …

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Want to Contact your Millennials? Start Texting.

Sep 19, 2016

By Sead Fadilpašić, ITProPortal
Businesses looking to engage with millennials should definitely go for text messaging, according to new research from OpenMarket. Its latest report, based on a poll of 500 US millennials (ages 18 …

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