Ad Roundup: Partnerships Underscore Importance of Connection

By Kristina Knight, BizReport

In today’s advertising roundup, a series of new partnerships in the digital space underscore that the key to increasing revenue is still the connection between the merchant and the customer.

OpenMarket has partnered with CodeBroker and Vehicle to offer mobile messaging options for their clients. The new additions will allow businesses to serve on-demand digital coupons via SMS messaging, and use SMS messaging for call-to-action enrollments.

“The launch of our Global Partner Program earlier this year focused on customer service solutions, and we are now excited to be working with new partners aimed at sales and marketing engagement,” said Jay Emmet, General Manager for OpenMarket. “By adding new partners focused on these key business functions, enterprises can leverage our best-in-class mobile messaging solutions so that customers can interact with their brand at every step of the journey. We are equally honored that all of our partners have selected to enhance their businesses on the strength of OpenMarket’s mobile messaging platform.”

Meanwhile, Pyze has added user loyalty and attrition management tools to their platform; the new additions should help brands reduce churn by building a deeper connection between businesses and their customers.

“Deep understanding of user behavior that leads to loyalty or attrition has been a highly desired feature by our customers,” said Dickey Singh, co-founder and CEO of Pyze. “We’re excited to integrate these new capabilities into our platform to not just provide deeper exploration across the entire user base, but also enable our customers to re-engage attrition-risk users and retain loyal users in the free ‘game changer’ tier. Today’s announcement provides the sophisticated marketing services all app publishers need to be successful in the app store.”

And HookLogic had partnered with, FreshDirect, and Instacart to use featured placements to drive customer engagement.

“We are quickly aggregating the digital aisle for CPG brands, providing closed-loop performance marketing opportunities at massive scale,” said Jonathan Opdyke, CEO of HookLogic. “U.S. CPG sales are moving online at a faster pace than ever before and we’re excited to partner with many of the innovative retailers helping to drive that trend.”