FirstNews Briefs: WIND, OpenMarket, Sprint, RevContent

By Wireless Week’s FirstNews Briefs

WIND Mobile Corp. announced the closing of a new senior secured debt facility that allows up to CND$425 million of total financing to support its plans for network enhancement and the deployment of LTE using equipment and services supplied by Nokia Corporation.

The facility enabled the re-financing of existing debt facilities and consists of multiple delayed-draw tranches to fund both operational growth and network expansion. The move comes thanks to the backing of a syndicate of major Canadian banks and additional support from the export credit agency of Finland to support network purchases.

OpenMarket, a provider of enterprise mobile engagement, announced a suite of new solutions to support the mobile messaging needs of organizations in high tech industries such as Information Technology (IT), Telecommunications, and Consumer Devices/Equipment.

OpenMarket’s Enterprise-to-Person (E2P) SMS SaaS-based products offer high tech businesses a suite of mobile messaging solutions that support numerous use cases, including: mobile messaging based call centers; sales and marketing offers delivered via SMS and MMS; security, IT system status and network outage alerts; and mobile workforce management and notifications.

Sprint announced the appointment of several new region leaders Thursday, including Tim Donahue as president of the Kansas and Missouri Region, Michael Meiss as president of the North Carolina and South Carolina Region and John Stevens as the president of the Central Texas Region.

All three will be responsible for their region’s sales strategy, network oversight, customer service, marketing communications and general operations supporting the full portfolio of Sprint products and services from enterprise to consumer. Miess and Stevens will report to Jaime Jones, area president of the South.

Donahue, who is currently Sprint’s vice president of consumer and general business for Web, telesales and field marketing, and Stevens, who is currently Sprint’s vice president for the Central Region, will remain in their positions until Sprint’s new regional structure is completely rolled out next year.

Revcontent, a content recommendation network, recently added another layer of targeting granularity for its advertisers: Revcontent Mobile OS Targeting. The new tool allows partners to target and optimize based on mobile device operating system. Advertisers can target by iOS, Android and Windows.