OpenMarket Introduces Global Partner Program

By SMART Customer Service

OpenMarket, a provider of enterprise mobile engagement, has launched a global mobile messaging partner program that brings together third-party solutions for companies interested in leveraging functionality beyond basic SMS.

The initial program launch will feature In the Chat and Interactions and integrate their agent chat, social media, and virtual assistant technology with OpenMarket’s Mobile Engagement Platform.

“We believe mobile will fundamentally transform how enterprises communicate and engage with their customers,” said Jay Emmet, general manager of OpenMarket, in a statement. “We are committed to assisting companies in navigating this profound shift by enabling them to deliver superior customer experiences via interactions with higher value. Our partner program is based on our deep mobile messaging expertise paired with our partners’ understanding of the importance of offering innovative, yet cohesive solutions that build long-lasting relationships with customers at every step in their journey.”

“Very few people have surplus time in their lives today that they wish to invest in a phone call with a service provider,” said John Huehn, CEO of In the Chat, in a statement. “Customer service over text messaging is fast, personal, and convenient for consumers and more than 50 percent more efficient for companies than phone-based customer care. Together, In the Chat and OpenMarket enable enterprise-scale customer service, from automated notifications through fully skill-routed two-way agent-supported customer care.”

“Interactions is excited to be working with OpenMarket to bring our text-based Virtual Assistant solutions to market,” said Dave Parkinson, chief operating officer at Interactions, in a statement. “The combination of Interactions conversational customer care platform and OpenMarket’s mobile engagement solution creates a truly unique offering in the market focused on engaging customers through responsive, two-way mobile messaging. SMS is the fastest growing customer care channel and we’re proud to partner with OpenMarket to bring innovative solutions to market.”

OpenMarket’s Mobile Engagement Platform allows global enterprises to create and deploy interactive mobile engagement services globally with connectivity to more than 200 countries. OpenMarket offers short codes, local numbers, and text-enabled toll-free numbers for enterprise messaging in the United States and Canada.