OpenMarket Expands its Global Two-Way SMS Coverage to 81 Countries for Interactive Enterprise Brand Engagement

New Coverage Across 37 Additional Countries Allows World’s Largest Brands to Leverage Mobile Messaging for Better Customer Engagement

OpenMarket, a leader in enterprise mobile engagement, today announced two-way SMS service for enterprises in 81 countries. OpenMarket now offers a two-way mobile messaging service in 37 additional countries across Europe, Africa, Asia and the Americas, allowing companies to engage interactively with a total of 6.1 billion mobile subscribers worldwide[1] via mobile.

Two-way SMS messaging provides a simple, secure and reliable communication channel for consumers to receive messages and respond to brands on everything from appointment reminders, to feedback surveys, to bank fraud alerts. For instance, consumers might receive a text message from their bank to let them know they have added a new payee to their online banking account. The consumer can then respond directly to that message to confirm his or her action or alert the bank to possible fraud.

SMS boasts open rates of over 95 percent[2] and has been found to be prioritized over email and push notifications by 85 percent of users[3]. These factors combined with its near ubiquity make two-way SMS a highly effective channel for enterprises to reach and engage with their customers directly.

“SMS remains in many ways the great equalizer – it’s available on virtually every phone and has an already familiar and trained user base,” said Jay Emmet, General Manager for OpenMarket. “By offering two-way SMS services in over 80 different countries, we’re enabling enterprises to engage successfully and reliably with consumers worldwide. Our breadth of coverage will help some of the world’s largest brands build better long-term customer relationships.”

OpenMarket has continued to expand its two-way SMS coverage in direct response to the needs of its global enterprise customer base which includes four out of the world’s top 10 most recognized brands. A number of developing markets are now included in OpenMarket’s coverage, allowing enterprises to engage via mobile in new territories.

OpenMarket is offering its enterprise customers two-way SMS in individual regions, as well as bundled options, to help enterprises reach wider markets in a cost-effective manner. The company also supports one-way connectivity in over 200 countries via its Global SMS API and its cloud-based Mobile Engagement Platform.

For the full list of countries where OpenMarket offers SMS services please visit: http://www.openmarket.com/products/sms/global-coverage/.

About OpenMarket
OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit www.openmarket.com.

About Amdocs
Amdocs is the market leader in customer experience software solutions and services for the world’s largest communications, entertainment and media service providers.  Its portfolio powers The New World of Customer Experience™, where a wide array of innovative and personalized services is delivered seamlessly to end users, regardless of device or network. For more than 30 years, Amdocs solutions, which include BSS, OSS, network control and optimization, coupled with professional and managed services, have accelerated business value for its customers by streamlining complex operating environments, reducing costs and speeding time to market for new products and services.  Amdocs and its more than 24,000 employees serve customers in over 90 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $3.6 billion in fiscal 2015.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at www.amdocs.com.

Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so.  These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2015 filed on December 10, 2015 and our quarterly 6-K form furnished on February 16, 2016 and May 17, 2016.

Media Contacts:
Kristin Scheidegger
Barokas PR
Tel: +1-206-264-8220
Email: openmarket@barokas.com

Mark Fowler
Racepoint Global
Tel: +44 (0)20 8811 2474
Email: openmarket@racepointglobal.com

[1] According to Telegeography.com.
[2] According to Frost & Sullivan.
[3] According to eDigitalResearch report, commissioned by OpenMarket.