OpenMarket Enhances Mobile Engagement Platform

New features help enterprises manage mobile message volume and keywords

OpenMarket, a leading enterprise mobile engagement company, today announced expanded features for its Mobile Engagement Platform to help enterprises accurately reconcile message volume and identify keywords within messages. With the OpenMarket Mobile Engagement Platform, enterprises can directly engage their target audience with cross-channel messaging capabilities including SMS, MMS, Push Notifications, Email, and Voice.

The new features integrated in the OpenMarket Mobile Engagement Platform include:

  • Statistics interface which displays Mobile Terminated (MT) stats that count multipart messages as individual messages, improving visibility into actual message volume and allowing enterprises to accurately reconcile invoicing and appropriately assign costs.
  • Keywords feature that identifies a keyword anywhere within a message, giving enterprises more options for message composition and text as well as accepted messages from end users.

For more information on the OpenMarket Mobile Engagement Platform, download the white paper, “Mobile Engagement for the Enterprise”: http://www2.openmarket.com/mobile-engagement-white-paper

About OpenMarket
OpenMarket, a subsidiary of Amdocs, powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their mobile devices. Clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket’s intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit www.openmarket.com.

Media Contacts:
Julie Nicholson
Weber Shandwick for Amdocs
Tel: +1.212.445.8371
E-Mail: jnicholson@webershandwick.com