OpenMarket Expands Cross-Network Multimedia Message Service (MMS)
Expansion Enables Businesses to Reach Hundreds of Millions of US Wireless Subscribers via Rich Media
OpenMarket, a business unit of Amdocs operating a leading mobile transaction hub, today announced that it has further expanded its leading multimedia message service (MMS) connectivity for advertisers, mobile marketers and merchants that deliver rich media to mobile devices. OpenMarket is now an approved MMS aggregator for third-party digital content delivered over the AT&T, Verizon, Sprint, Alltel and Cricket Communications networks.
“MMS is one of the most effective ways for companies to communicate their brand message and connect emotionally with the consumer at the same time,” said James Citron, chief executive officer of Mogreet, a mobile marketing platform that enables businesses to send rich media via MMS. “In our business, great delivery is everything. We look to OpenMarket as that experienced mobile solution partner for broad subscriber access and superior network stability.“
MMS enables users to send and receive short videos, photos, images, song clips, home movies, animated video and other similar rich media on their mobile devices. Brands and advertisers can deliver customized personal messages to consumers in a manner currently available only on television networks or specialized mobile applications. According to the CTIA, more than 10 billion MMS messages were sent in the first half of 2009, and nearly every phone shipped in the United States from U.S. operators since 2008 was MMS capable. Based on high performance architecture with standard-based integration, OpenMarket’s mobile transaction network supports the most MMS connections in the industry today.
“MMS usage by consumers is growing every month as new applications and consumer services are launched into the market,” said Jay Emmet, general manager of OpenMarket. “OpenMarket provides agencies, brands, social networks and third-party merchants with the ability to deliver advanced mobile content and a personalized user experience.”
OpenMarket is a leading transaction hub. OpenMarket provides a comprehensive set of messaging, payment and emerging services to meet mobile business needs. From the largest consumer brands to the smallest new ventures, OpenMarket empowers businesses to expand their marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most direct mobile operator connections in the U.S. market today. OpenMarket is a business unit of Amdocs and for more information, please visit www.openmarket.com.
Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs’ offerings help service providers explore new business models, differentiate through personalized customer experiences, and streamline operations. A global company with revenue of $2.86 billion in fiscal 2009, Amdocs has approximately 18,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at www.amdocs.com.
Amdocs Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2009, filed on December 7, 2009 and our Form 6-K filed for the first quarter of fiscal 2010 on February 8, 2010.
Weber Shandwick for OpenMarket