Press Release

OpenMarket Now Reaches Over 97 Percent of U.S. Mobile Subscribers Through Direct Connections with 10 Additional Mobile Operators

OpenMarket Exchange enables media companies to sell mobile content to more than 225 million subscribers through direct connections with mobile operators

OpenMarket, which provides OpenMarket Exchange — the leading financial and messaging system for direct-to-consumer (D2C) mobile commerce, today announced that it has established new direct connections to ten additional leading mobile service providers. As a result, OpenMarket Exchange now enables media companies to reach over 97 percent of U.S. mobile subscribers. The announcement was made today at CTIA Wireless 2007 (OpenMarket Booth #3541).

OpenMarket has had long-standing relationships with major mobile operators, including AT&T (formerly Cingular Wireless), Verizon Wireless, Sprint Nextel, T-Mobile USA, and Alltel Wireless. Now, the best-in-class connectivity of the OpenMarket Exchange solution is extended to reach an additional ten mobile service providers – Virgin Mobile USA, MetroPCS, Amp’d Mobile, SunCom Wireless, Midwest Wireless, Voce Wireless, Farmers Wireless, Cellular South, Iowa Wireless and Union Cellular.

By establishing direct connections with mobile operators, OpenMarket Exchange allows media companies to efficiently market and deliver premium content and programs, including ringtones, games and interactive TV campaigns, directly to consumers. According to Yankee Group, mobile content spending in North America is expected to exceed $4 billion by 2010. OpenMarket Exchange helps media companies tap into this potential revenue and operate a profitable business in the mobile market.

“We selected OpenMarket as our mobile commerce and messaging provider because of its extensive direct relationships with carriers, allowing us to deliver content to the maximum number of mobile subscribers,” said Ron Czerny, chief executive officer of PlayPhone, Inc. a provider of premium digital content in the U.S. “OpenMarket Exchange provides capabilities critical to our business success and enables us to manage and predict our mobile commerce revenue accurately.”

The OpenMarket Exchange solution provides a standardized business model with accurate and timely reporting, faster settlement, and transparent business terms. OpenMarket Exchange also allows for the flexibility necessary to create promotional programs and bring mobile content to market quickly. Additionally, OpenMarket Exchange allows customers to manage their mobile commerce business online to simplify daily D2C business operations.

“We are very pleased to announce this significant expansion in the subscriber reach of the OpenMarket Exchange system,” said Steve Shivers, general manager for OpenMarket. “Our customers rely on our market-leading breadth of connectivity, as well as our unique, scalable financial and messaging technologies to successfully build their revenues and profits.”

About OpenMarket

OpenMarket is the only complete messaging and financial system for mobile commerce, and the choice for companies looking to reliably sell premium digital content directly to consumers. OpenMarket provides an innovative and powerful suite of on-demand services from a trusted industry expert enabling the largest consumer brands to the smallest enterprises to rapidly and cost effectively launch their product offers and promotions in the mobile channel. OpenMarket provides the most direct network operator connections in the U.S. market today. Visit for more information.

About Amdocs

Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experience(TM) – at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help its customers execute their strategies and achieve service, operational & financial excellence. A global company with revenue of $2.84 billion in fiscal 2007, Amdocs has over 16,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at

Amdocs Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2007, filed on December 3, 2007, and in our quarterly 6-K furnished on February 11, 2008.

Media Contacts:

Steve Sumner
Weber Shandwick for Amdocs
Tel: +1-212-445-8475 E-Mail: