OpenMarket Receives Frost & Sullivan Key Market Enabler Award
Leading Global Growth Consulting Company Recognizes OpenMarket for its Ability to Accelerate Off-Portal Mobile Content Growth with Innovative Market Strategy and Technology
OpenMarket, which provides OpenMarket Exchange — the leading financial and messaging system for direct-to-consumer (D2C) mobile commerce, today announced that it has received the 2007 Frost & Sullivan Key Market Enabler Award in the U.S. Off-Portal Premium Mobile Content Markets category. In selecting OpenMarket for the award, Frost & Sullivan, a global growth consulting company, recognized OpenMarket’s success with its best-in-class OpenMarket Exchange messaging and financial system for off-portal content providers and media companies.
Consumers demand access to digital goods and services over multiple devices and various access methods – either from their mobile operator (so-called “on-portal” model) or directly from media companies. This “off-portal” premium mobile content market is expected to represent more than 40 percent of the total premium mobile content industry revenues in the U.S. by 2010. OpenMarket supports direct connections to an ever-growing list of the leading carriers, providing more direct connections than any other aggregator in the market and enabling media companies and content providers to reach more than 97 percent of U.S. mobile subscribers.
“OpenMarket has led the way in greatly simplifying the route to market for off-deck content providers and leverages its close relationships with the mobile operators to link all transactions together in the value-chain,” said Frost & Sullivan strategic analyst Vikrant Gandhi. “More importantly, OpenMarket also makes it easier for mobile operators to manage their off-portal business with greater confidence, making it a win-win for all market participants.”
After rigorously analyzing market participants and performance measures through in-depth interviews, analysis, and extensive research, Frost & Sullivan acknowledged OpenMarket’s innovative market strategy and mobile commerce solution that is leading to an acceleration of the off-portal channel.
A key benefit noted by Frost & Sullivan is the ease of use of OpenMarket Exchange for both content providers and mobile operators. For example, OpenMarket Exchange offers an intuitive, user-friendly interface with comprehensive reporting tools and a simple, consolidated acceptable-use policy to ensure operator policy compliance and expedited program approval. It also provides a self-service business dashboard to help media companies and content providers manage all aspects of their mobile commerce business online. In addition, Software Developer Kits (SDKs) that are included enable full integration into OpenMarket Exchange.
OpenMarket’s established relationships with carriers and extensive knowledge of their billing systems provide seamless integration and accelerated time-to-market for new products and services. Another key market strategy differentiator is the exceptional number of leading media companies and content providers that OpenMarket is engaging in their off-portal initiatives. OpenMarket Exchange supports a wide range of premium programs, including ringtone downloads, subscriptions, applications, games, logos, graphics, chats, and interactive TV. The high adoption rate of OpenMarket Exchange by leading content providers is a testament to the capabilities of the solution.
“OpenMarket is truly honored to receive this market enabler award,” said Steve Shivers, general manager of OpenMarket. “It validates our strategy to deliver the most complete mobile messaging and financial system to companies launching mobile programs in the off-portal market. By using OpenMarket Exchange, media companies and content providers can simplify entry into direct-to-consumer markets while mobile operators can expand their mobile commerce offerings and generate a higher margin on content sales.”
OpenMarket is the only complete messaging and financial system for mobile commerce, and the choice for companies looking to reliably sell premium digital content directly to consumers. OpenMarket provides an innovative and powerful suite of on-demand services from a trusted industry expert enabling the largest consumer brands to the smallest enterprises to rapidly and cost effectively launch their product offers and promotions in the mobile channel. OpenMarket provides the most direct network operator connections in the U.S. market today. Visit www.openmarket.com for more information.
Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experience(TM) – at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help its customers execute their strategies and achieve service, operational & financial excellence. A global company with revenue of $2.84 billion in fiscal 2007, Amdocs has over 16,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at www.amdocs.com.
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This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2007, filed on December 3, 2007, and in our quarterly 6-K furnished on February 11, 2008.
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