Press Release

OpenMarket Hosts Webinar with Internet Retailer: SMS Messaging – How Retailers Can Engage with Consumers on a Small Screen

OpenMarket, a leader in enterprise mobile engagement, will present a webinar with Internet Retailer on September 20, 2016 at 11:00 AM PST titled, “SMS Messaging – How Retailers Can Engage with Consumers on a Small Screen.” This webinar will discuss how retailers can use text messaging (SMS) to proactively interact with consumers across key e-commerce functions including customer service, business operations and sales and marketing to achieve maximum business results.

With 97 percent[1] of U.S. smartphone users texting at least once a day, and 75 percent[2] of millennials choosing to text rather than talk, now is the time for retailers to integrate SMS messaging into their communication plans using the most familiar and ubiquitous tool available. This webinar will feature new research-backed insight on where SMS leapfrogs other channels in connecting directly and immediately with consumers.

Participants of this webinar will learn:

  • How to leverage some of the biggest customer engagement opportunities related to the shopping experience.
  • What consumers, and especially millennials, expect brands to offer in terms of on-demand, personalized service.
  • How retailers are using SMS today and the most common use cases that impact business outcomes.
  • Considerations for integrating SMS into your existing workflow and communication strategies.

To register for the webinar:

To download the Internet Retailer Mobile Messaging Report sponsored by OpenMarket, “Missed Opportunity: E-Retailers Underutilize SMS as an Effective Customer Engagement Tool, visit:

Andy Shirey, Senior Product Manager, OpenMarket. Andy specializes in enterprise mobile messaging and engagement services. At OpenMarket, he has guided product strategy for the company’s mobile messaging products and helped enterprises realize the value of mobile throughout the entire customer journey and across the entire organization. Andy regularly participates in mobile industry events and blogs on messaging topics.

Kartik Subramanian, Director, Program & Product Management – Mobile Commerce, Walgreens. Kartik currently leads the Mobile Product, API and Innovation group at Walgreens where his team manages the iOS & Android, mobile apps, the SMS channel as well as the Walgreens Developer(API) Program. Before his stint at Walgreens, Kartik worked in product management, corporate strategy & software engineering roles at Sears, Nokia & Motorola.

Katie Evans, Chief Technology Editor, Internet Retailer. Katie leads technology and mobile strategy, coverage, reporting and research for Internet Retailer as its Chief Technology Editor. She also is editor of the Internet Retailer Mobile 500, which ranks global retailers by annual sales via mobile devices, in addition to providing a wealth of competitive mobile commerce data. Previously, she was Internet Retailer’s managing editor, international research, analyzing global e-commerce trends in markets including Asia, Latin America and Europe.

About OpenMarket
OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit

About Amdocs
Amdocs is the market leader in customer experience software solutions and services for the world’s largest communications, entertainment and media service providers.  Its portfolio powers The New World of Customer Experience™, where a wide array of innovative and personalized services is delivered seamlessly to end users, regardless of device or network. For more than 30 years, Amdocs solutions, which include BSS, OSS, network control and optimization, coupled with professional and managed services, have accelerated business value for its customers by streamlining complex operating environments, reducing costs and speeding time to market for new products and services.  Amdocs and its more than 24,000 employees serve customers in over 90 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $3.6 billion in fiscal 2015.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2015 filed on December 10, 2015 and our quarterly 6-K form furnished on February 16, 2016, May 17, 2016 and August 8, 2016.

Media Contact:
Kristin Scheidegger
Barokas PR
Tel: +1-206-264-8220

[1] “U.S. Smartphone Use 2015,” Pew Research Center, April 2015.
[2] “Why Millennials Would Rather Text Than Talk,” OpenMarket, June 2015.