March 27, 2007

OpenMarket Now Reaches Over 97 Percent of U.S. Mobile Subscribers Through Direct Connections with 10 Additional Mobile Operators

OpenMarket Exchange enables media companies to sell mobile content to more than 225 million subscribers through direct connections with mobile operators

OpenMarket, which provides OpenMarket Exchange -- the leading financial and messaging system for direct-to-consumer (D2C) mobile commerce, today announced that it has established new direct connections to ten additional leading mobile service providers. As a result, OpenMarket Exchange now enables media companies to reach over 97 percent of U.S. mobile subscribers. The announcement was made today at CTIA Wireless 2007 (OpenMarket Booth #3541).

OpenMarket has had long-standing relationships with major mobile operators, including AT&T (formerly Cingular Wireless), Verizon Wireless, Sprint Nextel, T-Mobile USA, and Alltel Wireless. Now, the best-in-class connectivity of the OpenMarket Exchange solution is extended to reach an additional ten mobile service providers – Virgin Mobile USA, MetroPCS, Amp’d Mobile, SunCom Wireless, Midwest Wireless, Voce Wireless, Farmers Wireless, Cellular South, Iowa Wireless and Union Cellular.

By establishing direct connections with mobile operators, OpenMarket Exchange allows media companies to efficiently market and deliver premium content and programs, including ringtones, games and interactive TV campaigns, directly to consumers. According to Yankee Group, mobile content spending in North America is expected to exceed $4 billion by 2010. OpenMarket Exchange helps media companies tap into this potential revenue and operate a profitable business in the mobile market.

“We selected OpenMarket as our mobile commerce and messaging provider because of its extensive direct relationships with carriers, allowing us to deliver content to the maximum number of mobile subscribers,” said Ron Czerny, chief executive officer of PlayPhone, Inc. a provider of premium digital content in the U.S. “OpenMarket Exchange provides capabilities critical to our business success and enables us to manage and predict our mobile commerce revenue accurately.”

The OpenMarket Exchange solution provides a standardized business model with accurate and timely reporting, faster settlement, and transparent business terms. OpenMarket Exchange also allows for the flexibility necessary to create promotional programs and bring mobile content to market quickly. Additionally, OpenMarket Exchange allows customers to manage their mobile commerce business online to simplify daily D2C business operations.

“We are very pleased to announce this significant expansion in the subscriber reach of the OpenMarket Exchange system,” said Steve Shivers, general manager for OpenMarket. “Our customers rely on our market-leading breadth of connectivity, as well as our unique, scalable financial and messaging technologies to successfully build their revenues and profits.”

About OpenMarket Exchange

OpenMarket Exchange is the only complete on-demand business and financial system for mobile commerce, and the service provider of choice for companies looking to reliably sell premium digital content directly to consumers. OpenMarket Exchange provides an innovative and powerful suite of on-demand services from a trusted industry expert enabling the largest consumer brands to the smallest enterprises to rapidly and cost effectively launch their product offers and promotions in the mobile channel.

Media Contacts:

Jenny Chai
Access Communications for OpenMarket
Tel: 1-917-522-3515
E-Mail: jchai@accesspr.com