Putting Things in ConTEXT–Well, It’s Really Pro Text
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer texting vs a voice call for customer service needs and another 81% are frustrated being tied to a phone or computer in order to reach a company, this should be a loud and clear wake up call for all online retailers –especially since 77% of consumers have a positive perception of companies who use text messaging.
Bottom line: OpenMarket and General Manager Jay Emmet say, “If you’re an e-retailer not utilizing the power of text messaging, you’re risking potential irrelevancy in 2017!”
Check out the infographic here.