Press Release

Qpass Acquires Simplewire

Acquisition provides Qpass with service capabilities and technology to help improve efficiency of D2C digital commerce and content delivery

Qpass, a leading digital commerce software and solutions company, today announced that it has completed the acquisition and integration of Simplewire™, Inc., a premium rate messaging aggregator. Qpass will leverage Simplewire’s unique technology platform and accompanying tools and services to simplify and improve the content delivery process for operators, media companies and content aggregators. Simplewire will be a part of Qpass’ OpenMarket Business Unit.

The Simplewire network reaches 425 wireless carriers in more than 160 countries. Simplewire’s services include providing standard rate messaging, premium rate messaging, and short code activations, as well as other services for D2C commerce. Simplewire’s customers comprise a full range of mobile infrastructure, marketing, and content providers such as Warner Brothers, Fox, Disney, NBC, Microsoft, General Motors, Qualcomm, Motorola, Lucent, Visa and many more.

Simplewire’s employees have been integrated into Qpass’ OpenMarket business unit and will continue to provide continuity and enhancements to the Simplewire messaging network and customer base. Qpass has more than 300 full-time employees and is the leading provider of software and services for on and off-network digital commerce transactions and downloads.

The acquisition was completed in February 2006 and the combined company will be headquartered in Seattle. Messaging operations will continue at Simplewire’s Michigan offices.

About Qpass

Qpass is a leading digital commerce software and solutions company that enables the buying and selling of digital goods and services over any network. The Qpass platform manages hundreds of thousands of content applications and services across mobile, VoIP, and Wi-Fi networks. The company manages the entire digital commerce value chain including content management, merchandising, delivery, billing, settlement and customer care integration. Qpass customers include Cingular Wireless, T-Mobile International, Vodafone, Sprint, SunCom, Alltel, US Cellular, and Skype.

Qpass serves more than 180 million mobile subscribers and more than 100 million Web portal, Wi-Fi and VoIP users worldwide. Qpass processes tens of millions of premium services transactions per month and has processed more than 400 million premium downloads since inception, representing more than US$1Billion in gross retail consumer sales.

Qpass is privately-held and has headquarters in Seattle, Washington, and Vienna, Austria

About Simplewire

Simplewire is a premium billing and messaging aggregator. Simplewire’s aggregation services provide the most direct and reliable route into each mobile operator’s network for the delivery of text-messages, premium content, cross-carrier short-codes, billing transactions and other value-added mobile services. For more information please visit

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Steve Sumner
Weber Shandwick for Amdocs
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