Text vs. Talk Gets Millennials’ Attention

By Jack Loechner, MediaPost

According to a recent OpenMarket nationwide survey polling millennials on their communication preferences, millennials have an overwhelming affinity for texting. When given the choice between only being able to text or call on their mobile phones, 75% of millennials would rather lose the ability to talk versus text.

Survey respondents say:

  • Texts are “more convenient” and on their own schedule (76%)
  • Texts are “less disruptive than a voice call” (63%)
  • They “prefer to text vs. Call” in general (53%)
  • They “never check voicemails” (19%)

With 77 million millennials in the U.S., nearly a quarter of the U.S. population, the reports millennials’ communication preferences to provide insight on how to best communicate and engage with this text-savvy audience. 75% of millennials surveyed find text reminders helpful, yet only 30% are receiving them from companies they do business with regularly.

Jay Emmet, General Manager for OpenMarket, says “… companies have an opportunity to connect with millennials by communicating via text messaging… using SMS allows companies to communicate exactly how and where millennials like… half of millennials are more interested in receiving texts… than they were two years ago… “

Other survey findings include:

  • Of the 30% of millennials that receive texts from companies, 75% find text reminders for appointments, deliveries, payments, promotions, and surveys helpful

According to the report, specific types of alerts they receive are:

  • Product offers and coupons (62%)
  • Account activity payment reminders and potential fraud alerts (59%)
  • Order alerts or delivery notifications (56%)
  • General appointment reminders (51%)
  • Security authentication prompts (32%)
  • Satisfaction surveys (22%)

Concluding, the report says that Millennials find text alerts helpful because they’re:

  • Less disruptive than a voice call (63%)
  • An effective way to be reminded on their own time” (60%)
  • One less thing to have to remember” (57%)
  • The most convenient way to be reminded” (55%)

For more information from OpenMarket, please visit here.