Push Notifications Overview
You’ve made the investment in a mobile app. Now maximize its ROI by using push notifications to communicate with users and keep them engaged.
Push notifications are effective for a variety of messaging use cases. Alert users to upgrades, promote specific features, or prompt users to opt in to a special campaign. You don’t need mobile operator approval and you can retrieve information about what users do with your messages.
Using the OpenMarket platform your push campaigns can utilize multimedia content, location-based services, and user segmentation for personalized messaging.