Direct-to-consumer commerce is among of the fastest growing opportunities in mobile commerce. To help you learn more, we have provided the information you need to take advantage of OpenMarket and this exciting revenue-generating vehicle.

These links help you learn more about industry best practices and carrier policies, supply you with informative white papers and articles, and acquaint you with the terms in the industry.

The References section provides User Guides and other technical resources that you can use to better understand the OpenMarket services.

Acceptable Use Policy

Media companies and content providers must comply with a standard set of rules and policies to market, sell and distribute premium digital content. The Mobile Marketing Association (MMA) has issued a standard policy and, in most cases, each mobile service provider supplements this with an additional set of policies.

OpenMarket has consolidated these separate policies into one standardized acceptable use policy, which is continually updated to reflect the changing market. With OpenMarket, media companies and content providers can follow one comprehensive policy, instead of dozens of individual policies. Likewise, mobile service providers can operate with the assurance that their approved content partners are complying with the most up-to-date rules for selling direct to consumers.

To download the AUP, sign-up as an OpenMarket member.

Mobile Best Practices

To ensure a better wireless consumer experience, the Mobile Marketing Association (MMA) established best practice guidelines for cross-carrier mobile content services. These guidelines were developed by a committee comprised of Tier 1 mobile service providers, leading aggregators and content providers.

Learn more from the MMA:

http://www.mmaglobal.com/modules/content/index.php?id=91

http://www.mmaglobal.com/modules/content/index.php?id=5

Download the MMA Best Practices Guidelines for Cross-Carrier Mobile Content Services:

http://www.mmaglobal.com/bestpractices.pdf