Mobile Solutions for Emergency Communications

Most US workers do not believe their employer is prepared for a natural disaster, and 72 percent say they would not feel safe in their workplace if a disaster struck.

In any emergency an enterprise’s top priority is to keep employees safe and well informed. But urgent communications can be difficult to initiate and manage. Landlines and wired networks may be down, preventing employees from communicating via traditional channels.

Having the ability to employ multi‐channel mobile communications—SMS, MMS, push, email, and voice—enables the enterprise to quickly reach all of its employees in any and all locations, and have a system in place to communicate effectively with those in need.
By including multiple mobile channels in its emergency communications plan, enterprises can help ensure the safety of all employees during events such as these:

  • Severe weather warnings
  • Bomb threats/terrorist activities
  • Cyber terrorism
  • Flood warnings
  • Tornado watches
  • Chemical hazard warnings
  • Contagious disease warnings
  • Hazardous travel/traffic advisories
  • Lock‐down alerts
  • Earthquake/tsunami warnings

In the US alone, 82 percent of adults own a mobile phone, and the vast majority of these devices are text‐enabled. Because most mobile users will read a text within three minutes of receiving it, texting is an effective communication tool in emergency situations. As enterprises continue to expand their reach in the global marketplace, comprehensive and flexible emergency communications platforms are essential to employee safety, business resilience, and financial stability.

Empowering Two‐way Communications during Emergencies

Global two‐way messaging lets HR monitor and assess employee needs and send help if necessary.

The ability of the Mobile Engagement Platform to utilize multiple communication channels helps enterprises keep employees safe and informed during emergencies. By tapping into the Bring Your Own Device (BYOD) trend,enterprises can deliver information by SMS, push, email, or voice depending on employee preference. Companies can send a customized alert for a specific event, such as a forecasted hurricane, or deploy communications automatically by interfacing with an existing third‐party platform, such as a tornado warning service.

In the case of an emergency system breach, IT can use mobile communications to notify employees of the threat, report on down systems, and instruct them to change network credentials. Keeping employees informed throughout the server restoration process eliminates confusion and empowers them with the latest information and alternate work instructions.

Benefits: Immediate, Reliable Communications

OpenMarket’s multi‐channel Mobile Engagement Platform enables immediate and reliable communications during emergency situations, allowing enterprises to:

  • Employ multiple channels including SMS, MMS, push, email, and voice, depending on the circumstance and employee preference
  • Send simultaneous alerts on multiple channels to reduce the chance of missed messages
  • Quickly communicate with all employees or tailor messages for specific groups; assess employee safety and respond accordingly
  • Control message content to lessen the possibility of misunderstood or inaccurately conveyed information
  • Bolster employee‐employer relationships by providing timely information, necessary interventions, and reducing confusion and concern
  • Provide alternate channels for communicating procedures during computer security threats
  • Create automated reports by linking with existing weather communications platforms
  • Save costs by reducing lost work time due to ineffective communication

Learn More

Find out how the OpenMarket Mobile Engagement Platform can help you tap new channels for seamless employee emergency communications.