In any emergency or urgent situation, your top priority is to keep employees well informed and make sure they’re safe. Having the ability to use multi-channel mobile communications enables your enterprise or organization to reach all employees in any and all locations, and have a system in place to communicate effectively with those in need.


Enterprises need the ability to communicate immediately with employees during an emergency – both to keep them informed and to lend assistance…

In any emergency, the enterprise’s top priority is to keep employees well informed and safe. But urgent communications can be difficult to initiate and manage. Landlines and wired networks may be down, preventing communication with employees via traditional channels.

Solution: Multiple-channel mobile communications

Having the ability to communicate via multiple mobile channels—including SMS, MMS, push, email or voice—enables your enterprise to quickly reach employees in any and all locations, and have a system in place to communicate effectively with those in need.

In the US alone, more than 90% of adults own a mobile phone and nearly all of these devices are text-enabled. Because most mobile users read a text message within a few minutes of receiving it, SMS messaging is the most effective communication channel in emergency situations. As your enterprise expands into the global marketplace, comprehensive and flexible emergency communications platforms are essential to employee safety, business resilience and financial stability.

By including multiple mobile channels in your emergency communications plan you can reach the greatest number of employees and help ensure their safety during events such as:

  • Severe weather
  • Earthquakes, tsunamis, fires
  • Bomb threats and terrorist activities
  • Hazardous spills
  • Travel warnings and transportation advisories

Potential Users
Businesses, government agencies, education institutions, non-profits and charitable organizations.

Global two-way messaging lets your organization monitor and assess employee needs, and provide help if necessary.

Benefits: Communicate effectively, react quickly

  • Meet the needs of the situation and your users
  • Ensure that your messages are read
  • Integrate with third-party systems such as a weather or transportation service
  • Customize messages for specific groups
  • Build the employee-employer relationship via clear and timely communications that reduce confusion and maintain productivity

Empowering two-way communications during emergencies

The OpenMarket Mobile Engagement Platform utilizes multiple communication channels that help enterprises keep employees safe and informed during emergencies. By tapping into the Bring Your Own Device (BYOD) trend, you can deliver information by SMS, MMS, push, email or voice depending on employee preference. You can send a customized alert for a specific event such as a forecasted hurricane, or deploy communications automatically by interfacing with an existing third-party platform such as a weather service.

In the case of an emergency system breach, IT can use mobile communications to notify employees of the threat and instruct them to change network credentials. Keeping employees informed throughout an outage or server restoration eliminates confusion and empowers them with the latest information and alternate work instructions.

Mobile Engagement in Action: Weathering the storm

A strong, tropical storm is predicted to hit a region where your company operates a manufacturing facility. The forecast is serious enough that your Corporate Communications and HR managers decide to invoke your emergency communications plan, identifying anyone who might need help and advising employees in the area to stay home. The communications flow utilizes two channels: SMS and voice. Using the OpenMarket Mobile Engagement Platform your managers have already designed the flow—all they need to do is trigger it.

Related links

Case Study: OpenMarket Powers Emergency Alert Services with Mobile Engagement Platform