OpenMarket SMS Cartoon Series – Sam’s Search for a Plumber Proves Content is Key with SMS

Jan 19, 2017

Getting the message right is really important when using SMS for your business. In this latest installment of the OpenMarket SMS Cartoon Series, Sam is impressed with his chosen plumber’s use of text messaging to …

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4 Ways Fintech is Using SMS

Dec 8, 2016

Text messaging is no longer something people just use to communicate personally and privately. More and more businesses are using it to reach their customers, including fintech companies. If you’re in the financial technology industry …

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The Next Goal: Improving Chat Bot and SMS User Experience

Oct 20, 2016

Now that chat bots and SMS interfaces are maturing, the focus among industry players and their customers is enhancing user experience (UX). Thankfully, improving UX in these communication mediums is far easier and more flexible …

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Here’s Why You Need a Defined Mobile Engagement Strategy

Sep 8, 2016

If you’re running an online business, you have to have a mobile engagement strategy. Despite the widespread emphasis on mobile marketing and promotion, however, only a fraction of companies today has a formal, mobile …

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SMS and Customer Service: 5 Opportunities for Better Interactions

Aug 18, 2016

While SMS is often touted as a valuable marketing tool, did you know that it can also be used to enhance customer service? In fact, brands that currently use SMS find customer service to be …

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