Here’s Why You Need a Defined Mobile Engagement Strategy

Sep 8, 2016

If you’re running an online business, you have to have a mobile engagement strategy. Despite the widespread emphasis on mobile marketing and promotion, however, only a fraction of companies today has a formal, mobile …

Read More

SMS and Customer Service: 5 Opportunities for Better Interactions

Aug 18, 2016

While SMS is often touted as a valuable marketing tool, did you know that it can also be used to enhance customer service? In fact, brands that currently use SMS find customer service to be …

Read More

The Value of Connecting with Customers Via Global SMS

Jul 28, 2016

In a marketplace that’s dominated by mobile devices, it’s incredibly important for businesses to develop progressive marketing and engagement strategies that prioritize the technologies and mediums customers are accustomed to using.
In 2016, this …

Read More

Today’s Hottest Marketing Trends: Mobile, Personalization, and AI

Jul 21, 2016

Marketing is one of the most fluid aspects of business. Trends come and go as consumer preferences change and technology advances. In the latter half of 2016 and the years that follow, look for …

Read More

Here’s Why Millennials are Going Mad for Mobile Messaging

Jul 14, 2016

Unless you’ve been hiding under a rotary phone for the past decade, it should come as no surprise that people love mobile phones. More specifically, millennials have a love affair with their mobile devices …

Read More