Now that chat bots and SMS interfaces are maturing, the focus among industry players and their customers is enhancing user experience (UX). Thankfully, improving UX in these communication mediums is far easier and more flexible …Read More
If you’re running an online business, you have to have a mobile engagement strategy. Despite the widespread emphasis on mobile marketing and promotion, however, only a fraction of companies today has a formal, mobile …Read More
While SMS is often touted as a valuable marketing tool, did you know that it can also be used to enhance customer service? In fact, brands that currently use SMS find customer service to be …Read More
In a marketplace that’s dominated by mobile devices, it’s incredibly important for businesses to develop progressive marketing and engagement strategies that prioritize the technologies and mediums customers are accustomed to using.
In 2016, this …
Marketing is one of the most fluid aspects of business. Trends come and go as consumer preferences change and technology advances. In the latter half of 2016 and the years that follow, look for …Read More