The Next Goal: Improving Chat Bot and SMS User Experience

Oct 20, 2016

Now that chat bots and SMS interfaces are maturing, the focus among industry players and their customers is enhancing user experience (UX). Thankfully, improving UX in these communication mediums is far easier and more flexible …

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Here’s Why You Need a Defined Mobile Engagement Strategy

Sep 8, 2016

If you’re running an online business, you have to have a mobile engagement strategy. Despite the widespread emphasis on mobile marketing and promotion, however, only a fraction of companies today has a formal, mobile …

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SMS and Customer Service: 5 Opportunities for Better Interactions

Aug 18, 2016

While SMS is often touted as a valuable marketing tool, did you know that it can also be used to enhance customer service? In fact, brands that currently use SMS find customer service to be …

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The Value of Connecting with Customers Via Global SMS

Jul 28, 2016

In a marketplace that’s dominated by mobile devices, it’s incredibly important for businesses to develop progressive marketing and engagement strategies that prioritize the technologies and mediums customers are accustomed to using.
In 2016, this …

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Today’s Hottest Marketing Trends: Mobile, Personalization, and AI

Jul 21, 2016

Marketing is one of the most fluid aspects of business. Trends come and go as consumer preferences change and technology advances. In the latter half of 2016 and the years that follow, look for …

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