SMS vs. Apps: Which Makes the Most Sense for Your Business?

Sep 29, 2016

Any serious business obviously needs a mobile strategy these days. But the tricky part for many firms is choosing which mediums to use.
Between PPC advertising, email, mobile apps, and SMS, it can be …

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SMS Research Shows What Customers Want from Retailers

Sep 15, 2016

SMS is more popular than ever in the retail world, yet only a small fraction of brands are leveraging this powerful communication medium in a high-returning manner. There’s a stark disconnect between how customers …

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Here’s Why You Need a Defined Mobile Engagement Strategy

Sep 8, 2016

If you’re running an online business, you have to have a mobile engagement strategy. Despite the widespread emphasis on mobile marketing and promotion, however, only a fraction of companies today has a formal, mobile …

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Back to School: SMS Doesn’t Have to be a Bad Word

Sep 1, 2016

When you think about distractions in the school environment, what comes to mind? Whether it’s a grade school or college, text messaging has to be near the top of the list. As a professor or …

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