5 ways retailers can use MMS and rich messaging

Go beyond simple SMS for engaging shopper experiences

OpenMarket – July 7, 2020

A growing number of retail chains – whether in ecommerce, brick-and-mortar, or both ­– are nailing the basics of mobile messaging.

We work with many of them so we thought we’d share five examples of innovative uses of MMS and rich messaging.

(For a deeper dive into using SMS, MMS and rich messaging in the retail industry, check out our mobile messaging strategy guide for retailers.)

1. Coupons and promotions

Retailers have long used mobile messaging to deliver coupons – achieving impressive results along the way. Interesting stat: mobile-delivered coupons are redeemed ten times more than other types.

Messaging with pictures and video puts a new spin on a tried-and-tested format. Retailers can use MMS to share scannable QR codes and coupon picture messages. And rich messaging features like carousels, videos and app-like buttons add to the experience.

2. Product registration

Product registration reminders are a powerful but often overlooked messaging interaction opportunity. If you sell a product with a warranty or offer post-purchase offers and support, you’ll want to get customers engaged straight away. The trouble is: product registration can be a boring, manual process – and sometimes requires a phone call.

Instead, invite buyers to register their product the easy way: by sending you a picture of the bar code. No hassle, no typos, just a convenient way to show interest in some after-sale engagement.

3. Temporary credit card

Temporary or one-time credit cards is another use case we like.

If a customer forgets their store card, the retailer risks losing out on a sale completely. One smart solution is to invite the customer to quickly validate their identity (via a text message interaction, cross-referenced with your integrated CRM data) so you can send them a temporary, digital replacement.

This could be a QR code you can scan at the checkout to complete the transaction.

4. Personal shopping

Another fun use case is a multimedia personal shopping experience you can offer to VIP and loyal customers.

Kick-start the interaction with automated messaging, and if the customer wants to see what the items look like, that’s when MMS comes in. A sales assistant can help them pick options and test different combinations – so the shopper can see the results even if they can’t be in the store for themselves.

It’s a premium service for loyal customers when they need help putting together an outfit (remotely).

5. Branded Messaging

SMS has always been a text-only experience. But now you can send a message that arrives complete with your brand logo. It helps you get noticed – and gives your users a safe, verified messaging experience. The best part? There are no technical requirements on your side. Find out more about Branded Messaging here.

If you’re a retailer and you want to get serious about mobile messaging, we’ve got something for you.

Read ‘The mobile messaging strategy guide for retailers’ for a deeper dive into the formats, best practices, infrastructure and use cases that help retailers create better messaging experiences for shoppers.

Get it here.

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