MMS examples to interact with customers

Coupons sent through text messages are nothing new. In fact, in 2021 61 million Americans redeemed coupons over mobile phones and 80% of coupon users in general prefer getting them over text as opposed to other channels.

A plain text coupon or promotion might be fine on its own, but if you really want to see amazing results: consider adding rich media with MMS to grab users’ attention.

Just because a customer forgets their wallet at home, doesn’t mean they have to lose out on valuable benefits. They can send a text to a number you provide and quickly verify their details within your company’s CRM.

In turn, they receive a temporary QR code linked to their card which they can use at check-out to continue reaping the rewards of your loyalty program.  

52% of customers say that half of their purchases are influenced by convenience, which is a big part of the appeal of subscription services. MMS lets you simplify the entire sign-up process, without the need for clunky website forms or glitchy mobile apps. 

When someone buys your product, send a text message letting them know they are eligible for added benefits when they register their product. The buyer, in turn, snaps a photo of the barcode and voilà – they are registered. Both you and your customer benefit from a quick registration process using MMS.  

On the day of an event (be it a flight or a concert), send your customers a QR code beforehand. 

This puts the ticket at the top of their messaging inbox where it’s much easier to find than in a month-old email. Improve customer experiences and increase satisfaction by sending convenient MMS messages on time.  

MMS offers a faster and convenient way to receive claims. A quick picture sent to your insurance company allows you to assess the damage and file a report immediately.

This streamlines the process and makes it easier for your customer to deal with the highly stressful situation at hand.

Quality customer support is critical to meet the high demands of modern customers. 65% of people expect more from customer service than they did just five years ago. MMS simplifies customer support by opening up an avenue of efficient two-way communication. Your brand can provide customers with solutions by sending pictures or step-by-step videos, making time to resolution faster.

Using MMS to send proof of delivery to all your customers is a good way to stand out from the crowd. When a package is delivered, all it takes is a quick picture to tell your customer that it’s arrived. This not only notifies them of the delivery immediately (without the use of an app), but also gives them peace of mind and builds trust in the long run.  

Another creative way to use MMS is personal shopping. If a hot, new item comes into the store that you know a specific customer would particularly like, you can send them an MMS to let them know. Based on their previous purchases, you can send them similar items that may be of interest to them, special offers on product lines they frequently buy from or other complementary products. 

Sending occasional, highly customized messages to individual customers is all it takes to foster meaningful relationships. For birthdays, anniversaries and other special occasions, brands can send their best wishes along with a special offer to make customers feel valued. Personalize communications to increase customer loyalty and ultimately improve sales.