Press

Press release
27 Nov 2019

Papa John’s RCS promo for vegan pizza outdoes SMS 23%

By Robert Williams, Mobile Marketer. Brief: Papa John’s Pizza ran a rich communication services (RCS) messaging campaign for World Vegan Day on Nov. 1 that resulted in sales 23% higher…

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Press release
6 Nov 2019

OpenMarket Study: Brands Must Embrace AI to Improve Communications With Customers

By Global Banking & Finance Review. Companies need to look towards automation and Artificial Intelligence (AI) in order to provide customers with the service they want, according to a new…

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Press release
31 Oct 2019

Email, The Empathy Channel

By Ray Schultz, MediaPost Empathy: Identification with and understanding of another’s situation, feelings, and motives.—American Heritage College Dictionary Welcome to the newest marketing buzzword. It’s now so popular that an…

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Press release
29 Oct 2019

Empathy + AI: Brands Could Improve Customer Communications with AI

By MarTechSeries In a Recent Report, OpenMarket Has Revealed That 63 Percent of Consumers Want More AI in Customer Communications and Service; Half of Consumers Don’t Think Brands Understand Proper…

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Press release
29 Oct 2019

Study: Brands must embrace AI to improve communications with customers

63 Percent of Consumers Want More AI in Customer Service Half of Consumers Don’t Think Brands Understand Proper Communication Channels   Companies need to look towards automation and Artificial Intelligence…

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Press release
14 Sep 2019

A Mobile Messaging Manifesto: Q&A With OpenMarket’s CEO, Jonathan Morgan

By Neha Pradhan, MartechAdvisor Mobile messaging is ideal for any company that’s communicating with customers because it can be applied across the whole customer journey. As mobile messaging gains popularity,…

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Press release
25 Mar 2019

Interview: OpenMarket’s Andy Shirey on RCS, low friction enterprise communication and changing consumer expectations

By Mobile Industry Eye Every day, billions of people and thousands of businesses connect with each other via text messaging. Not much has changed with the format for 30 years. …

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Press release
31 Aug 2018

Virgin Trains Becomes First UK Company to Introduce RCS Messaging

By Tim Maytom, Mobile Marketing Virgin Trains has partnered with Vodafone and OpenMarket to become the first company in the UK to introduce RCS messaging as a communication channel. The…

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Press release
31 Aug 2018

Virgin Trains becomes first company in the world to use RCS-based messages commercially for customer campaigns

Rich Communications Services (RCS) messaging is a new mobile industry communications standard that allows Virgin Trains to send rich ‘Chat’ to help deliver seamless customer journeys Virgin Trains has partnered…

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