Press

Press release
14 Feb 2020

MEFTV interview: OpenMarket & the RCS tipping-point

By MEF. MEFTV spoke to OpenMarket’s Director of Carrier Relations Lucas Walker during SMS & Messaging World about the development of Rich communication services (RCS) and the extent to which…

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Press release
12 Feb 2020

OpenMarket appoints CX expert as Australian Market Lead

SYDNEY, Australia – OpenMarket, a global leader in mobile messaging and customer experience, has appointed Jonathan Ryan as Country Manager and Commercial Director of Australia. Ryan’s appointment comes as OpenMarket,…

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Press release
30 Jan 2020

How to Build a Workplace That Supports a Diverse Team

By Janey Zitomer, Built in Seattle. Creating a workspace that supports diversity requires a multifaceted endeavor. Companies must combine education-based initiatives with resources that allow employees to feel accepted as…

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Press release
23 Jan 2020

EYE Views: Messaging 2020

By Tim Banks, Mobile Industry Eye. Mobile messaging has had a big year. Where once email was the preferred way for brands to communicate, it’s messaging that is now proving…

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Press release
17 Dec 2019

14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

By Neha Pradhan, MarTech Advisor. As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing…

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Press release
27 Nov 2019

Papa John’s RCS promo for vegan pizza outdoes SMS 23%

By Robert Williams, Mobile Marketer. Brief: Papa John’s Pizza ran a rich communication services (RCS) messaging campaign for World Vegan Day on Nov. 1 that resulted in sales 23% higher…

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Press release
6 Nov 2019

OpenMarket Study: Brands Must Embrace AI to Improve Communications With Customers

By Global Banking & Finance Review. Companies need to look towards automation and Artificial Intelligence (AI) in order to provide customers with the service they want, according to a new…

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Press release
31 Oct 2019

Email, The Empathy Channel

By Ray Schultz, MediaPost Empathy: Identification with and understanding of another’s situation, feelings, and motives.—American Heritage College Dictionary Welcome to the newest marketing buzzword. It’s now so popular that an…

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Press release
29 Oct 2019

Empathy + AI: Brands Could Improve Customer Communications with AI

By MarTechSeries In a Recent Report, OpenMarket Has Revealed That 63 Percent of Consumers Want More AI in Customer Communications and Service; Half of Consumers Don’t Think Brands Understand Proper…

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