indigo Insights

Understand your messaging data – and optimize your campaigns

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Whether you’re a brand that uses mobile messaging, or an SMS provider working with multiple customers, indigo Insights offers:

Clear dashboards that allow anyone to grasp messaging data and trends.

Knowledge of which messages are being delivered – and which aren’t.

Indications of which traffic is likely to fall foul of carrier guidelines.

A custom service. Our data experts work with yours to deliver specialized insights.

Are you an OpenMarket partner, or an SMS business that hasn’t worked with us yet? Find out what indigo Insights can do for you.

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Our Insights offering is powered by the indigo platform – with three plans available:


Enjoy free access to a suite of easy-to-use dashboards and reporting features that help you understand crucial SMS messaging metrics.

  • SMS volume data
  • Country and success rates
  • Insights from the AT&T 7726 spam report
  • Rich, interactive reports – pre-built and customizable
  • Automated email alerts so the right people stay informed


The Premium plan takes your insights up a level. Various Premium insights packages will be available soon. For now, Premium delivers all the benefits of Core, plus a deeper dive into short codes, traffic patterns and risk factors, with features like:

  • SMS volume data
  • Daily word clouds
  • URLs and brand mentions
  • Campaign brief compliance checks
  • Prohibited word monitoring
  • Enhanced data visualizations


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Combine different elements of our insights packages, or create your own. Our data team can serve up custom reports and dashboards so you better understand your unique messaging data – and optimize your interactions.

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Dive deeper into indigo Insights

Discover how Indigo insights can help you get closer to customers.

Download the guide

Got questions? We’ve got answers.

Delve into the finer details about indigo Insights – the dashboards you can expect, how to get started, and what’s coming next. Our FAQ gives you the answers to all your important questions.

Read the FAQ

Better decisions, powered by indigo

indigo Insights makes it easy to understand all of your messaging data – and unlock more sources of valuable intelligence.

This is your chance to spot trends and take action to optimize your interactions with customers – and build closer, more empathetic relationships.

Ready to talk?

Let’s get you connected. Hit us up with your details and one of the team will be in touch.

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