RCS Messaging Services

RCS is SMS on steroids. It lets you deliver interactive, app-like experiences straight to your customers’ SMS inboxes.

We’re helping big brands do this now. If you’re worried about reach, don’t be. Non-RCS phones automatically receive fall-back SMS messages. So why not get started?

Let's talk

Your definitive guide to RCS

Read our ebook for an in-depth look at the features, use cases and benefits that set RCS apart from every other channel. Plus, see what we learned when we asked 2,000 customers to weigh in on the channel.

Get the low-down

All the features of an app, without the app

Get started with RCS

There’s no need to wait until every mobile operator and handset accepts RCS. Every RCS message you send through OpenMarket to customers that can’t yet receive it reverts to an SMS format – or an earlier RCS format. Simple.

Get started with RCS


The conversion rates are blow-the-doors-off impressive.

Carissa Ganelli, Chief Digital Officer Subway

Better engagement, more conversions

Here are some of the things we’ve learned helping customers put RCS to work.

Track every interaction

RCS creates all-new opportunities to capture data and get closer to your customers.

Precise open rates
Know exactly when customers open your messages

On-screen event tracking
See what resonates with your customers in real-time

Custom call-back data
Empower your telesales team with insights based on customer actions

And if you want to build a complete picture of customer behaviour, you can connect RCS into your third-party data sources and internal apps.

RCS in action

We’ve seen the power of RCS firsthand. We helped Virgin Trains launch the world’s first commercial RCS campaign and our partner Mobivity has achieved some astounding results with Subway.

Read about both stories in our case study collection. You’ll learn:

  • How Subway used RCS to lift conversion rates by 140%
  • How Virgin Trains is creating a better app experience (without the app)
  • The massive impact RCS has on engagement rates
  • What it’s like to pioneer RCS

Start reading

The results have been pretty phenomenal. We are now an absolute believer in RCS because our customers love it.

John Sullivan, Chief Information Officer Virgin Trains

Visit London cuts apps out of the equation

Visit London is another RCS pioneer. They’re using it to create smoother, more natural customer experiences by delivering everything users need in-message. Customers can:

  • Browse activities in and around London
  • Check event timings and book tickets
  • Access maps and get directions

And they can do it all without downloading and booting up an app.

rcs messaging in action

Getting started is easy

You can integrate RCS into your comms stack with our easy-to-use API. It’s always available, secure and infinitely scalable. Best of all, you can get up and running in a matter of days.

Read our tech docs

Our network

Deliver messages anywhere in the world

The best service in the business

Need help getting started? No problem. Want a custom analytics dashboard? We’ve got you. Worried about regulations? Our carrier relations team is on hand.

Service isn’t an add-on for us, it’s at the core of our business and underpins everything we do.

Learn more

The nitty gritty

Download our datasheet for more detail on the key features of our RCS solution including Universal Profile 1.0 and 2.0 support, message-localization and blacklist management.

Start reading

Ready to talk?

Let’s get you connected. Hit us up with your details and one of the team will be in touch.

Let’s Talk