Press release – February 20, 2013
Hotel patrons around the country will soon be able to cut through the often difficult task of connecting to hotel Wi-Fi by simply sending a text message to 199AZURE.
Guests will receive one hour of access for just $5 which will be conveniently added to their next mobile phone bill.
Leading mobile messaging and payments company, OpenMarket, will provide the SMS technology through DOCOMO interTouch, one of the world’s largest technology service providers focussing on the hospitality industry.
The SMS service will be available at all hotels using DOCOMO interTouch (Azure brand) which includes all of the Mantra and Breakfree hotel chains across Australia.
OpenMarket’s Commercial Director for Asia, Jonathan Morgan, said he was excited about the prospect of working with DOCOMO interTouch to revolutionise the internet purchase process for hotels.
“Traditionally, hotels have struggled to provide reliable, cost-effective internet services to their patrons,” Mr Morgan said.
“By working closely with DOCOMO interTouch we are confident that this technology will provide a brilliant, simplified method for hotel patrons to obtain Wi-Fi access.
“With mobile messaging now the most prevalent form of communication in the world, it makes sense for consumers to use this platform to make small-value purchases such as internet access,” Mr Morgan said.
Garry Rich, Group General Manager of IT at Mantra Group, said that the service will give the hotel chain a competitive advantage.
“The extended functionality of the Azure Wireless SMS enrolment gateway will provide our guests with greater choice when connecting to the internet during their travels. Mantra was Australia’s first hotel chain to provide complete Wi-Fi coverage to our hotels. We see this feature as another great enhancement to an already excellent product offering,” Mr Rich said.
Leading enterprise mobile engagement company, OpenMarket powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their wireless devices. Clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket’s intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit www.openmarket.com