Press release – April 21, 2016
New OpenMarket Survey Reveals Millennials Would Rather Lose the Ability to Call Than Text
OpenMarket have announced the results of its nationwide survey, which polled 500 millennials on their communication preferences. Findings reveal this demographic have an overwhelming affinity for texting.
In fact, when given the choice between only being able to text or call on their mobile phones, a surprising 75 percent of millennials would rather lose the ability to talk versus text.
Survey respondents say texts are “more convenient” and on their own schedule (76 percent), texts are “less disruptive than a voice call” (63 percent), they “prefer to text vs. call” in general (53 percent) and because they “never check voicemails” (19 percent).
With 77 million millennials in the U.S. – nearly a quarter of the U.S. population – OpenMarket sought to gain a deeper understanding of millennials’ communication preferences to provide enterprises insight on how to best communicate and engage with this text-savvy audience. This is especially important as 75 percent of millennials surveyed find text reminders helpful, yet only 30 percent are receiving them from companies they do business with regularly.
Jay Emmet, General Manager for OpenMarket, commented:
“As the survey results reveal, companies have a massive opportunity to connect with millennials by communicating via text messaging,”
“Whether it’s sending them an alert that their package has arrived or offering customer support via texts instead of calls, using SMS allows companies to communicate exactly how and where millennials like.
Nearly half of millennials are more interested in receiving texts from businesses now than they were two years ago, proving that SMS is becoming more essential for connecting with this growing segment of customers.”
Other survey findings include:
- Of the 30 percent of millennials that receive texts from companies, the majority (75 percent) find text reminders for appointments, deliveries, payments, promotions, and surveys helpful.
- Specific types of alerts they receive are product offers and coupons (62 percent), account activity payment reminders and potential fraud alerts (59 percent), order alerts or delivery notifications (56 percent), general appointment reminders (51 percent), security authentication prompts (32 percent), and satisfaction surveys (22 percent).
- Millennials find text alerts helpful because they’re “an effective way to be reminded on their own time” (60 percent), “one less thing to have to remember” (57 percent) and “the most convenient way to be reminded” (55 percent).