Press release – August 21, 2014
By Kevin Benedict, Senior Analyst, Digital Transformation at Cognizant
One of the most popular functions of a mobile phone is SMS or mobile messaging. Just look at the number of messages your family sends each month. We sometimes forget, in these days of mobile apps, that SMS and mobile messaging platforms offer powerful capabilities for the enterprise. In this interview with the Senior Product Manager of OpenMarket, Andy Shirey, we discuss the value of mobile messaging for the enterprise and how it has evolved.