Movers & Shakers: McCann, Foxtel, McDonald’s

Press release – February 14, 2020

By AdNews.

It’s hard to keep up with all the latest moves across media, marketing and advertising, so we’ve made a list. Check out the biggest moves in adland this week.

McCann shake-up
A number of senior people have left McCann following news that former CEO Ben Lilley is returning. According to sources, the agency’s Melbourne managing director Georgie Pownall was made redundant last week and Sydney managing director Hazelle Klønhammer and chief strategy officer Fran Clayton have resigned.

Maccas looking for CMO
McDonald’s is on the hunt for a new chief marketing officer, following the departure of Jenni Dill. Dill had been in the role since 2016, when she took over from Mark Lollback, now the CEO of GroupM. The fast-food chain said it is in the process of replacing Dill.

Zenith creates MD role
Zenith Melbourne has promoted its general manager Megan Kay as its managing director. Kay steps into the newly-created role after three years as general manager. Her appointment comes following a string of wins for the office which has seen it double in size over the pase year.

Val Morgan Outdoor’s first programmatic director
With the rise of programmatic in the out-of-home industry, Val Morgan Outdoor (VMO) has named its first programmatic director Braden Clarke. Clarke joins VMO after 10 years with REA Group. In his new role he will oversee the company’s programmatic digital out-of-home marketplace which includes more than 12,000 screens across Australia.

Foxtel makes key appointments
Foxtel has promoted two employees to newly created roles. Les Wigan is elevated to executive director of operations and technology for Foxtel Group, while Lesley Portwain steps into the chief customer service officer role for Foxtel. Both Wigan and Portwain report to CEO Patrick Delany. In addition, Alice Mascia, chief product and strategy officer takes on the responsibility for Foxtel’s Transformation office.

MediaCom gets a chief growth officer
Australia has appointed Matthew Vogts, the managing director for MediaCom New Zealand, to the newly created role of chief growth officer for Australia and New Zealand. He will move to Sydney, where he will report to MediaCom AUNZ CEO Willie Pang and work alongside senior leadership teams to evolve and deepen MediaCom’s partnerships.

New leader for DoubleVerify
Software platform DoubleVerify has named Imran Masood as its country manager for Australia and New Zealand. Masood was previously GroupM’s managing director of programmatic services. In his new role, he will lead the company’s expansion across the region.

303MullenLowe names new boss for Media Hub
Mark McCraith has joined 303 MullenLowe’s Media Hub as managing director. McCraith was previously at TrinityP3 where he worked as the business director and head of media.

72andSunny appoints head of product
72andSunny Sydney has named Luke Martin as head of product, leading the creative output in Australia from the global company’s Manly office. Martin joins the agency after a short stint at BMF. He has previously worked in the US with Facebook, leading its augmented and virtual reality team Oculus. He also worked at Apple and TBWA/Media Arts Lab in Los Angeles and Sydney.

Edge expands team
Independent creative and content agency Edge has named Caitlin Ammann planning director. Ammann has 12 years’ experience, previously working at Starcom Chicago and BWM Dentsu. In her new role, she will work across clients such as Dymocks, Mitre 10 and Auto One.

Imagination beefs up creative
Experience agency Imagination Australia has appointed Brooke Carden Wood as design director for 3D and environment. Carden Wood returns to Sydney for the role after spending the last decade in London working across various agencies. She has worked on projects for brands such as Adidas, Ministry of Sound and Bloomingdales.

Big Mobile expands team
Adtech company Big Mobile has bolstered its teams across Queensland and Western Australia. Olivia McDonald joins the company as sales director for WA. With more than 15 years’ experience, McDonald has worked for adtech vendors and publishers such as AOL and Millennial Media. Meanwhile, Jenevieve Novosel joins as sales director for Queensland, having previously worked at News Corp.

OpenMarket hires local boss
Mobile messaging and customer experience agency OpenMarket has named Jonathan Ryan as country manager and commercial director for Australia. His appointment comes as the company expands into the local market. Ryan will focus on transforming the customer experience offer for major brands across the world.

SafetyCulture ramps up marketing
SafetyCulture, which supports more than 550,000 workers around the world to work more safely and efficient, has welcomed Peter Ikladious as vice president of marketing. Ikladious will be based in the company’s Sydney headquarters. He is tasked with growing a category-leading marketing and communications team as part of SafetyCulture’s continued expansion and diversification of offerings in the safety and quality assurance industry. Ikladious brings 20 years of experience to the role, most recently serving as the executive director, head of growth at IBM.

Herd MSL promotes Skye Lambley
Publicis Groupe has promoted Skye Lambley to the position of group managing director of Herd MSL. The Publicis-owned PR group, Herd MSL includes agency brands N2N Communications, Fuel Communications and Touch Creative. Lambley moves from her role as MD of N2N Communications to her new group position, effective immediately. She replaces Vanessa Liell as leader of Herd MSL, following Liell’s resignation to spend more time with her family.