Oisin Lunny, Chief Evangelist, OpenMarket
With recent announcements from Apple and Google around new handsets and real-time translation earbuds, it feels like our Phono Sapiens species is getting a major upgrade. As with the App Store, I think Apple’s new Bionic Chip with Neural Engine is news we will not fully appreciate for some time.
As Forrester Research analyst Brandon Purcell stated, this is a big deal because it allows artificial neural networks, which are the reason for all the hype around AI today, to run on the handset itself rather than in the cloud.
Combining this with Apple’s Core ML framework for machine learning will transform what it is possible to achieve on the handset. The sophistication of the technology, and the depth to which it will understand a customer’s needs, could usher in a new era of empathetic customer experience design.
This is not before time, as Phono Sapiens is exhibiting distinct signs of app fatigue. I suspect that the combination of Rich Communications Services (RCS) and upgraded ML solutions across the industry, will be transformative. It has never been more important for brands to establish meaningful relationships with their customers by using mobile messaging, in order to prepare for this sea change.