OpenMarket Adds US Long Code Mobile Messaging Capabilities for Enterprise Operational and Customer Service Use Cases

Press release – July 8, 2014

Global 2000 Enterprises Choose OpenMarket as One-Stop Shop for All of Their Mobile Messaging Needs

OpenMarket, a leading enterprise mobile engagement company, today announced the availability of US long code mobile messaging capabilities. US long codes are well- suited for enterprise operational use cases such as customer service inquiries, appointment confirmations, chat enabling applications, and two-factor authentication. By using long code capabilities, enterprises can quickly launch mobile programs, reach a broader audience and generate new revenue opportunities.

Enterprise adoption and implementation of SMS as a means to engage with customers and employees is on the rise. In fact, a recent Forrester study reported that 86% of surveyed enterprises plan to use SMS in 2014. While short code SMS messages represent a majority of business mobile messaging interactions today, the demand for long code SMS functionality is increasing due to better scaling of costs, faster program provisioning and more flexible usage. OpenMarket’s Global 2000 enterprise customers are using long codes to mobilize processes for operations, customer service, human resources and corporate communications.

Powering mobile programs for over 15 years, OpenMarket is the first mobile messaging provider to offer US standard rate SMS with short codes, long codes and Free-to-End-User (FTEU) messaging, global SMS, MMS, and push notifications through one enterprise-grade service. “There is an increasing market demand for US long codes for non-marketing, business operational use cases,” said Jay Emmet, General Manager at OpenMarket. “We’ve added US long codes to meet this need so that our enterprise customers can get all of their mobile messaging solutions from a single, global supplier.”

Since long codes have limited throughput, enterprises often accumulate a vast number of long codes to handle their large volumes of mobile messaging needs. Traditionally, companies have faced challenges managing numerous long codes. To solve this issue, OpenMarket offers advanced long code management features such as conversation tracking and originator decisioning. With originator decisioning, OpenMarket takes the guesswork out of which long code should be used to communicate with a customer or an employee, and coordinates this functionality for enterprises. Conversation tracking allows OpenMarket to distinguish whether a customer or employee is engaging in multiple conversations with the enterprise. In this case, the company can use a unique long code for their interaction with the customer service department or for a two-factor authentication program seamlessly. Enterprises can also create custom long code management solutions utilizing OpenMarket’s Mobile Engagement Platform and professional services.

The OpenMarket Mobile Engagement Platform is a SaaS-based solution, allowing global enterprises to easily create and deploy smart, interactive mobile engagement services globally with connectivity to over 200 countries. Enterprises can access the platform via a web-based GUI or directly via service APIs. The platform supports features such as personalization, scheduling, logic and decisioning, list management, user segmentation, and reporting. By using OpenMarket’s Mobile Engagement Platform, enterprises are able to mobilize operational processes, optimize internal and external communications, improve customer experiences, drive brand awareness and generate new revenue. OpenMarket’s mobile engagement solutions are used by nearly 400 enterprises, including four of the world’s top 10 brands, and reach over three billion mobile users across six billion devices.

To learn more about OpenMarket’s US long code solution, visit our US long code solution.

About OpenMarket

OpenMarket, a subsidiary of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit

About Amdocs
For more than 30 years, Amdocs has ensured service providers’ success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control and optimization product portfolio with value-driven professional services and managed services operations. With revenue of $3.3 billion in fiscal 2013, Amdocs and its more than 22,000 employees serve customers in over 80 countries.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2013 filed on December 09, 2013 and our quarterly 6-K forms furnished on February 11 and May 15, 2014.

Media Contact:
Nick McDonald
Barokas PR