OpenMarket Aims to Transform Enterprise Customer Service with Mobile Messaging Solutions

Press release – October 6, 2014

Award-winning Mobile Engagement Platform Offers Enterprises an Alternative to Legacy Customer Service Processes and Communication Strategies

OpenMarket, a leader in enterprise mobile engagement, today announced new mobile messaging solutions to help enterprises deliver a better customer engagement experience. The company’s award-winning Mobile Engagement Platform powers the new customer service solutions, enabling two-way global SMS for immediate and direct interaction at various points along the customer journey, providing valuable insight, faster response times and lower operational costs. OpenMarket will be exhibiting its mobile messaging solutions at the Gartner Symposium/ITxpo October 6-9 in Orlando, Florida (Booth #135 – Applications Marketplace).

A recent study[1] revealed the number of active devices worldwide now equates to nearly 93 percent of the world’s population – making mobile the best channel for direct, intimate interaction with consumers around the world. Additionally, ICMI’s mobile customer service strategy survey[2] shows that 68 percent of experts believe mobile improves the overall customer experience.

To meet this changing landscape, many Global 2000 enterprises are using SMS as an integral part of their mobile approach to customer satisfaction. OpenMarket’s Mobile Engagement Platform is a SaaS-based solution, allowing global enterprises to easily create and deploy smart, interactive mobile engagement services worldwide with connectivity to over 200 countries. The platform integrates with an enterprise’s customer relationship management system (CRM), using existing customer data to create automated, personal and real-time mobile interactions with their customers.

The OpenMarket Mobile Engagement Platform is flexible to support a vast number of use cases across the enterprise, as companies are looking to improve customer service in a variety of ways:

  • Customer Alerts – delivering informative, time-sensitive mobile alerts such as order and delivery notifications, scheduling and appointment reminders, bill reminders, sales offers and urgent notifications such as changes to itineraries or services.
  • Customer Engagement – two-way mobile messaging services boost engagement by gathering customer feedback, administering customer surveys, and providing customer greetings and salutations upon arrival or after purchases.
  • IT/Technical Support – two-way mobile messaging enhances the customer support function through issue tracking and resolution, account activation and updates, help requests and contact center-to-consumer messaging.

“Customer service is a key differentiator for major enterprises,” said Jay Emmet, General Manager at OpenMarket. “Consumers want to communicate with customer service on their preferred channel, which is mobile, and get quick resolution of their issues. They do not want to wait on hold after navigating an IVR system. Enterprises decision-makers should be leveraging the mobile channel as much as possible to accomplish this goal. By implementing two-way SMS communication through OpenMarket’s Mobile Engagement Platform, enterprises can provide a better customer experience that closely aligns with the increasing consumer demand for mobile messaging interactions.”

For more information on mobile solutions for customer service, download the white paper, “How Mobile is Transforming Enterprise Customer Experience

About OpenMarket
OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit

About Amdocs
For more than 30 years, Amdocs has ensured service providers’ success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control and optimization product portfolio with value-driven professional services and managed services operations. With revenue of $3.3 billion in fiscal 2013, Amdocs and its more than 22,000 employees serve customers in over 80 countries.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2013 filed on December 09, 2013 and our quarterly 6-K forms furnished on February 11, May 15, 2014and August 18, 2014.

Media Contact:
Nick McDonald
Barokas PR
Tel: +1-206-264-8220

[1] “Global Mobile Statistics 2014,” We are Social, January 2014.

[2] “A Mobile Customer Service Strategy: The Contact Center, the Agent, and the Challenges of Implementation Report,” ICMI Research, September 2013.