By MEF for MEF Member News – Mobile World Congress
Google has unveiled an Early Access Program to bring RCS rich messaging to brands, and CLX and OpenMarket are among the official partners.
RCS is sometimes known as SMS 2.0. It brings the functionality of OTT messaging apps to the standard messaging system used by 58 operators (for now).
In 2015, Google bought RCS specialist Vibe and has since accelerated the roll out of RCS across multiple MNOs. Now, it’s targeting the A2P space. The EAP program will introduce brands to RCS features such as suggested replies and actions, dynamic rich media, and company branding.
Robert Gerstmann, MD at CLX Communications, said, “EAP will give CLX the ability to provide our partners with the tools to provide richer, more meaningful and immersive communications, strengthening that proposition dramatically.”
OpenMarket is already working on use cases of RCS with clients such as Virgin Trains, FICO and Sky.