Mobile Technology Expert to Discuss How Companies Can Leverage Mobile Engagement Throughout the Entire Customer Lifecycle
OpenMarket, a leading enterprise mobile engagement company, today announced that John Mascavage, Vice President of Engineering and Operations for OpenMarket, will present “Marketing is Just the Tip of the Iceberg – How Mobile Messaging is Transforming the Total Customer Experience” at the InformationWeek Conference in Las Vegas on April 28 at 10:45 AM PT (Room Banyan D, 3rd Floor). Mascavage will speak on the potential of mobile beyond marketing use cases and how enterprises are using mobile messaging to drive more meaningful experiences throughout the entire customer lifecycle.
The InformationWeek Conference, co-located with Interop in Las Vegas, features two days of high-level presentations and knowledge-sharing on digital business best practices and challenges. The conference offers sessions led by world-class CIOs, thought leaders and other experts, as well as networking opportunities with 250 C-Level Senior IT executives. The final day of the event culminates with the prestigious Elite 100 Awards Ceremony and Gala. For more information, please visit the InformationWeek event page.
Discover how companies are using mobile to improve customer engagement by downloading the OpenMarket white paper, “How Mobile is Transforming Enterprise Customer Experience.”
OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit www.openmarket.com.