OpenMarket Hosts Webinar Featuring Yankee Group and TMCnet

Press release – July 1, 2013

How Enterprises are Improving Customer Engagement via the Mobile Channel

OpenMarket, a leading enterprise mobile engagement company, will present a webinar on July 24, 2013 at 2:00 PM EST entitled, “How Enterprises are Improving Customer Engagement via the Mobile Channel.” This 60-minute webinar will discuss how enterprises are integrating mobile into their business processes and systems to improve the customer experience and differentiate from competitors.

Studies show that mobile expansion remains a high-to-critical priority for over 60 percent of today’s leading organizations. To this effect, enterprises are leveraging cross-channel communications such as SMS, MMS, Push Notifications, Email and Voice to better engage with their customers throughout the entire customer lifecycle – pre- and post-acquisition. Yet while enterprises recognize the need for a mobile strategy, many are struggling to capitalize on the opportunities.

This webinar will demonstrate how enterprises can use mobile engagement to differentiate their products and services, improve the client experience, lower customer service costs, and improve operational efficiency. Participants of this webinar will learn:

  • Trends driving mobile engagement
  • How mobile is creating new opportunities within the enterprise
  • Challenges of going mobile
  • Enterprise mobile engagement strategies
  • Case studies of real world examples
  • How to get started

To register for the webinar:

Who should attend:

  • C Level executives – learn how mobile engagement fits into your long-term business strategy
  • IT VPs /Directors/Managers – ensure adherence to business continuity, security and performance standards
  • Business owners – understand how mobile can help you meet your business needs and ROI requirements

Scheduled presenters for this webinar include: Steve French, Global Vice President of Product Management and Marketing, OpenMarket. He leads the product management, product marketing, marketing communications, and carrier relations efforts for the company. Prior to joining OpenMarket, French was the VP of Global Marketing at NewBay Software (acquired by RIM), and also spent nearly five years at Tekelec, a mobile data management vendor.

Sheryl Kingstone, Director, Enterprise Research, Yankee Group. Kingstone’s research helps businesses improve sales effectiveness, customer loyalty and acquisition. Specifically, she helps enterprises make decisions regarding the use of technology, business processes and information to boost sales and optimize top-line business performance. Kingstone is a well-known industry analyst in the CRM market, with more than 18 years in the high-technology market. She was awarded the 2006 CRM Influential Leaders Award and was also the first female to be inducted in the CRM Hall of Fame.

About OpenMarket
OpenMarket, a subsidiary of Amdocs, powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their mobile devices. Clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket’s intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit

About Amdocs
For 30 years, Amdocs has ensured service providers’ success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control product portfolio with value-driven professional services and managed services operations. With revenue of $3.2 billion in fiscal 2012, Amdocs and its 20,000 employees serve customers in more than 60 countries.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2012 filed on December 11, 2012 and our quarterly 6-K filed forms furnished on February 12 and May 16, 2013.