OpenMarket Inks New Mobile Messaging Enterprise Customers; Sees Increased Adoption of Mobile Engagement Services Across Retail, Education, Financial, and Marketing Services Industries

Press release – December 8, 2014

Industry-Leading A2P Mobile Messaging Provider Adds 2 Billion New Messages and 500 New Short Codes

OpenMarket, a leader in enterprise mobile engagement, today announced several key business, customer, and product milestones that contributed to the company’s business momentum in 2014. Among top achievements, OpenMarket added new enterprise customers across the retail, education, financial, and marketing services industries. As a result, the company anticipates sending two billion new mobile messages and adding nearly 500 short codes over the next year. This enterprise customer success comes on the heels of OpenMarket’s global expansion into the Asia-Pacific market, as well as several new platform capabilities ideal for enterprise mobile engagement across IT, security, and customer service use cases.

Global 2000 enterprises and IT leaders are integrating mobile messaging into their existing communications strategies like never before. As the preferred channel of digital communication for both customers and employees, SMS or MMS messages provide critical cost, operational efficiency, communication and security benefits appealing to enterprise IT and their business counterparts. Portio Research forecasts global A2P SMS traffic will increase from 1.4 trillion messages in 2013 to 1.8 trillion messages in 2018[1].

“A2P SMS is a strong growth segment in an already mature business,” said Karl Whitfield, Director of UK-based analyst firm Portio Research. “At the end of 2013, approximately 19 percent of global SMS traffic was A2P traffic, but that percentage is increasing every year, and in many countries A2P represents between 23 and 36 percent of total SMS traffic. There is clearly an uptake in enterprise use of SMS – as a customer service tool, a customer engagement channel, a service delivery function, and an activation and authentication mechanism.”

OpenMarket’s new enterprise customers are leaders in their respective fields and are leveraging the company’s A2P capabilities to enhance internal and external communications via mobile messaging. Some new customers and their use cases include:

  • Two communication cloud API providers using OpenMarket to provide mobile messaging via short codes to its enterprise customers
  • A global retailer using OpenMarket for pharmacy alerts, order tracking and delivery receipts
  • An education services company leveraging OpenMarket for teacher/student/parent notifications
  • A leading global marketing services company using OpenMarket to support mobile marketing campaigns for its major brand customers
  • A global financial services company using OpenMarket for customer service notifications
  • Two of the top 10 charities in the UK, with OpenMarket supporting over $50 million in mobile donations

“It is increasingly evident that mobile is the preferred communication channel for reaching nearly every target audience across all industry vertical markets,” said Jay Emmet, general manager of OpenMarket. “OpenMarket is devoted to serving the needs of enterprise IT organizations with secure, reliable and scalable mobile engagement services. We have seen a growing trend of enterprises implementing company-wide use cases like security, IT operations, marketing, employee engagement, and customer service. Our ongoing product innovation, highly available platform and award-winning customer experience has fueled our customer successes and business momentum in 2014 and we are poised for continued success in 2015.”

Other OpenMarket milestones over the last year include enterprise-focused awards from the Mobile Village Mobile Star, the Network Products Guide Best Products, eGaming Review, and the 2014 Golden Bridge Awards. With product feature announcements that emphasized security and authentication, IT and business continuity, customer support and engagement, and logistics and supply chain management – OpenMarket helped businesses realize the benefits and ROI that mobile delivers. The company also added support for US long codes and Google Voice capabilities, and expanded its two-way global SMS connectivity to more than 40 countries.

The OpenMarket Mobile Engagement Platform allows companies to create and deploy smart, interactive services globally with connectivity to over 200 countries. It powers four of the top 10 most respected global brands[2] with mobile messaging use cases like customer service appointment reminders, emergency notifications, company announcements, and secure PIN authentication. Enterprises can access the SaaS-based platform via a web-based GUI or directly via service APIs. The Mobile Engagement Platform integrates with an enterprise’s existing services and enables organizations to optimize business operations, automate processes, enhance internal and external communications, improve customer experiences, drive brand awareness, and generate new revenue. The platform also supports features such as personalization, scheduling, logic and decisioning, list management, user segmentation, and reporting.

For detailed information on the OpenMarket Mobile Engagement Platform, key uses cases and customer case study examples, visit:

About OpenMarket
OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit

About Amdocs
For more than 30 years, Amdocs has ensured service providers’ success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control and optimization product portfolio with value-driven professional services and managed services operations. With revenue of $3.6 billion in fiscal 2014, Amdocs and its more than 22,000 employees serve customers in over 80 countries.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2013 filed on December 09, 2013 and our quarterly 6-K forms furnished on February 11, May 15, 2014 and August 18, 2014.

Media Contact:
Nick McDonald
Barokas PR
Tel: +1-206-264-8220

[1]“Mobile Messaging Futures 2014-2018,” Portio Research, September 15, 2014.

[2] “The Harris Poll 2014 RQ Report: A Survey of the U.S. General Public Using the Reputation Quotient,” Nielsen, April 2014.