By Tony Dennis, GoMo News
Rating: technology already used by four major US carriers
PwC estimates that spending on digital goods will reach $134 billion in 2014. As the demand for digital and virtual goods grows, consumers expect a fast, easy, and secure method of making purchases across multiple channels. Merchants need to provide an optimal consumer purchase experience anytime, anywhere to drive adoption and improve customer loyalty. To this end, OpenMarket, a leading global mobile transaction hub, has launched OpenMarket Checkout to help merchants selling content through mobile applications, mobile Web or Web readily bill purchases to consumers’ mobile phone accounts.The company has developed a hosted, multi-channel payment solution that helps maximise purchase conversion by offering a consistent experience via one API for merchants.
OpenMarket securely identifies each consumer and manages the purchase experience, so that merchants can focus on content delivery.
OpenMarket Checkout supports single item purchases and subscription services, and sends an SMS receipt to the consumer after a successful transaction.
Merchants can easily integrate with OpenMarket Checkout for cost-effective mobile billing.
This new mobile payments service leverages OpenMarket’s superior payment processing platform and operator relationships. OpenMarket Checkout is supported by AT&T, Verizon Wireless, Sprint and T-Mobile USA.