OpenMarket Launches Mobile Engagement Platform

Press release – June 30, 2020

By Dom Nicastro, CMS Wire.

OpenMarket, which provides mobile messaging software, has launched indigo, a mobile engagement platform that includes automated and optimized campaigns across messaging platforms. It features include templated campaigns, insights, AI, spam filters and access to a global, multi-channel messaging network.

It also includes querying, data visualizations and reports. The platform will also enable users to send messages that show their company name and logo instead of a phone number.