OpenMarket launches mobile platform for SMS campaigns

Press release – July 8, 2020

By Emily Bencic, RetailBiz.

Global messaging company, OpenMarket has launched a new mobile engagement platform, indigo, to help businesses communicate with their customers and employees more easily and effectively.

indigo by OpenMarket has been built with insights gained from trillions of messages transported by OpenMarket over 20 years. It empowers people with little or no mobile messaging expertise to set up automated and optimised campaigns across SMS, RCS and MMS.

The new platform features templated campaigns (created by domain experts), in-built best-practice insights, artificial intelligence, advanced spam and smishing filters and direct access to a global, multi-channel messaging network. It shows customer behaviour and campaign performance by enabling real-time querying, data visualisations and in-depth reports.

indigo by OpenMarket will also enable brands to send messages that show their company name and logo instead of a phone number. indigo takes an existing SMS and automatically upgrades it to a branded message whenever a capable device is detected.

OpenMarket country manager for Australia and New Zealand, Jonathan Ryan told Retailbiz that the events of the last few months have impacted the retail industry, driving customers away from physical stores and to shopping online so communication is more important than ever.

“Communicating with customers is key to maintaining brand awareness and SMS communications provide greater cut through than email – up to 90% open rates and response rates of 45%. By using a mobile messaging platform like indigo by OpenMarket, Australian retailers can re-engage with their customers in a direct, secure way that generates results, and apply insights from these campaigns to understand changing customer behaviour as the world around them evolves,” he said.

OpenMarket CEO, Jonathan Morgan added: “As the world emerges from the pandemic, the spotlight is on businesses to keep their customers and employees informed as things change and progress. With indigo, every business, small or large, will now have access to best-in-class tools to effortlessly improve their CX.

“indigo has been specifically built with business operations in mind so that anyone within an organisation can easily create automated mobile messaging campaigns that effectively engage customers in a way that best suits them.”