Mobile Messaging Addresses the ‘Convenience Conundrum’ of Digital Banking
OpenMarket, a leader in enterprise mobile engagement, will present a webinar with Javelin on February 11, 2016 at 10:00 AM PST titled, “Mobile Messaging Addresses the ‘Convenience Conundrum’ of Digital Banking.” This webinar will discuss how mobile messaging will play an increasingly critical role as financial institutions (FIs) seek new ways to proactively interact with consumers, and how customers appreciate the convenience of texting with their banks.
Mobile engagement adoption is growing. According to Javelin, by 2019, 52% of U.S. consumers will receive email or text messages from their financial institution. That translates to 126 million U.S. adults seeking a better way to monitor and manage their money while on the go.
This webinar will explore the role of mobile messaging in redefining personal banking and how FIs can use it to build trust, increase security, improve customer service, and trigger sales opportunities with bankers. We’ll share an in-depth look at mobile messaging use cases that will strengthen the FI’s relationship with its banking customers. Participants of this webinar will learn:
- What high-value customers (e.g., mobile-first customers, millennials and tech-savvy consumers) want from banking and payment alerts.
- How to make financial alerts (via text or in-app push) stand out from the increasing communication clutter in order to target different high-value customer segments.
- How to use mobile messaging to counter the threat of commoditization and silent churn.
To register for the webinar: https://attendee.gotowebinar.com/register/391555154376472066?source=OM
Tim Fujita-Yuhas, Director of Product Management & New Product Strategy, OpenMarket. Tim specializes in enterprise mobile engagement services. He is responsible for product strategy and business planning for the company’s mobile messaging solutions. Tim blogs regularly on mobile engagement topics.
Mark Schwanhausser, Director of Omnichannel Financial Services, Javelin. Mark strategizes on how an omnichannel approach can enable proactive customer service by knitting together online and mobile channels, personal finance management, financial alerts, digital account opening, social media, and more. His clients include the nation’s top banks, card networks, financial technology vendors, personal finance innovators, and federal regulators.
OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit www.openmarket.com.
Amdocs is the market leader in customer experience software solutions and services for the world’s largest communications, entertainment and media service providers. Its portfolio powers The New World of Customer Experience™, where a wide array of innovative and personalized services is delivered seamlessly to end users, regardless of device or network. For more than 30 years, Amdocs solutions, which include BSS, OSS, network control and optimization, coupled with professional and managed services, have accelerated business value for its customers by streamlining complex operating environments, reducing costs and speeding time to market for new products and services. Amdocs and its more than 24,000 employees serve customers in over 90 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $3.6 billion in fiscal 2015.
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For more information, visit Amdocs at www.amdocs.com.
Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2015 filed on December 10, 2015.
 “Push Notifications Change the Game for Financial Alerts,” Javelin Strategy & Research, May 2015.