OpenMarket Mobilizes Healthcare Communications for Blue Cross of Idaho Foundation

Press release – July 29, 2013

Mobile engagement programs bring community awareness to healthy living

OpenMarket, a leading enterprise mobile engagement company, today announced its role in a major communications initiative with the Blue Cross of Idaho Foundation for Health, dedicated to reversing the trend of childhood obesity. The Foundation’s objective is to reach their audiences on mobile devices and ultimately impact the health of their members and the community as a whole.

Acting as the prime mobile engagement provider for the Foundation, OpenMarket will be responsible for the entire campaign management, network delivery and ongoing support of the Foundation’s mobile engagement initiative. As a result, OpenMarket will be able to distribute creative and unique mobile messaging programs through its Mobile Engagement Platform that encourage the community to make healthier living choices. For example, people can text to a short code to receive daily alerts for nutrition advice, healthy recipes and fitness tips. In addition, they can opt-in to receive mobile coupons to healthy lifestyle activities such as pool parties, zoo days and park excursions. The Foundation plans to promote these awareness programs with its local community partner organizations such as the Girls & Boys Club, YMCA and United Way. The Foundation’s mobile campaigns are scheduled to go live in August 2013.

“The Foundation is committed to raising awareness about important health issues to create change within our community and improve lifestyles,” said Dave Jeppesen, a member of the Blue Cross of Idaho Foundation for Health’s board. “We were looking for an innovative and effective way to promote healthy living and mobile was a critical engagement channel for us. By adding mobile messaging to our communications mix, we are now able to act in real time with people to help impact behavior.”

“Enterprises in the healthcare industry are in a unique position to capitalize on mobile technologies that can bridge the communication gap and improve their operations,” said Jay Emmet, General Manager of OpenMarket. “We are excited to work with the Foundation on this project to embrace mobile as a means of improving community health and well-being. By taking a cross-channel mobile engagement approach, enterprises can realize considerable gains over the awareness problem, and at the same time achieve process efficiencies that benefit everyone.”

With most everyone relying on their mobile devices for everyday activities, healthcare organizations need the ability to use multiple communications channels, including SMS, MMS, Push, Email, and Voice. OpenMarket’s Mobile Engagement Platform enables businesses and organizations to target their key audiences through their preferred communication channel, such as the ability to receive wellness tips, coupons, reminders and alerts, whether healthcare related or not.

About the Blue Cross of Idaho Foundation
The Blue Cross of Idaho Foundation for Health, Inc. is a non-profit charitable foundation established in 2001 by Blue Cross of Idaho. The creation of the Foundation stemmed from the desire to positively impact the health of all Idahoans through wellness and prevention programs. The Foundation promotes and encourages the health of all Idahoans through collaborative partnerships, health programs, and community giving. The Foundation is actively committed to addressing the health needs of Idahoans and promoting a healthier Idaho. The Blue Cross of Idaho Foundation for Health is an independent licensee of the Blue Cross Blue Shield Association and serves the state of Idaho. The Foundation is a 501(c)(3) organization.  For more information, visit:

About OpenMarket
OpenMarket, a subsidiary of Amdocs, powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their mobile devices. Clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket’s intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit

About Amdocs
For 30 years, Amdocs has ensured service providers’ success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control product portfolio with value-driven professional services and managed services operations. With revenue of $3.2 billion in fiscal 2012, Amdocs and its 20,000 employees serve customers in more than 60 countries.

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For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2012 filed on December 11, 2012 and our quarterly 6-K forms furnished on February 12 and May 16, 2013.