- OpenMarket Mobile Engagement Platform drives charity Easter egg prize draw and text donations for Action for Children
- Lindt Big Egg Hunt campaign uses SMS for consumer engagement in five UK cities
Mobile messaging and payments provider OpenMarket is once again providing the mobile engagement platform and billing services for this year’s Big Egg Hunt charity event, sponsored by master chocolatier Lindt.
Full service fundraising agency Open Fundraising returns as the organiser of this year’s Big Egg Hunt, which has grown from a London-only event into a six-week tour of the UK. It kicked off in Covent Garden on February 12, and will visit Birmingham, Liverpool, Manchester and Glasgow, before returning to London on March 22. All money raised goes to children’s charity Action for Children.
For all six weeks of the Lindt Big Egg Hunt, OpenMarket’s Mobile Engagement Platform is powering an SMS-based daily prize draw to win a year’s supply of Lindt chocolate, which participants can enter by sending a text message to a shortcode. Participants in all five cities can search for 101 hidden giant Easter eggs that feature some of the UK’s best loved children’s characters as well as unique designs by leading artists. Participants are also looking for the Humpty Dumpty egg, which has the key information needed to enter the prize draw to win a year’s supply of Lindt chocolate.
To enter the competition, they can text ‘LINDT’ to the number on the egg’s plinth, the SMS being charged at the entrant’s standard network rate.
Even though taking part in the competition is free, participants in the Big Egg Hunt can choose to donate £3 to Action for Children directly, without entering the prize draw, by texting the word “FOOD” to 70123.
“Despite the various other mobile technologies available, SMS is still the number one method for effective engagement with people on their mobile device,” said Paul de Gregorio, Head of Mobile at Open Fundraising. “The OpenMarket platform enables us to quickly and easily create and manage an interactive messaging and donation campaign, for people to engage within each of the five cities hosting the egg hunt. OpenMarket’s ability to support our expanded event across the UK is testament to the reliability, scalability and reach of their solutions.”
This year’s expanded egg hunt follows the success of last year’s London-based event, also powered by OpenMarket, which broke the Guinness World Record for the world’s biggest Easter egg hunt and generated tens of thousands of pounds in donations for charity.
Open Fundraising used the OpenMarket Mobile Engagement Platform to manage the Lindt Big Egg Hunt’s SMS-based prize draw and donations. The platform’s reliability, flexibility and ease-of-use, together with its intuitive and user-friendly web interface, meant that Open Fundraising could build, roll out and manage the Lindt Big Egg Hunt’s SMS prize draw and donation system in a fast and affordable way.
The OpenMarket Mobile Engagement Platform manages incoming messages and generates automatic responses, while also administering the daily automated prize draw entry process.
“SMS is ideal for engaging and interacting with large numbers of people, in a way that is intuitive, familiar and also affordable,” said Adrian Sarosi, Head of Sales and Marketing for OpenMarket in EMEA. “This year’s hunt is bigger than ever and we’re delighted that OpenFundraising and Action for Children continue to trust OpenMarket’s expertise to power this high profile charity event.”
About Open Fundraising
Open Fundraising brings the right people together to change the world. We crunch numbers and tell stories in order to create and nurture relationships between charities and the people who support them.
About Action for Children
Action for Children is a charity that supports and speaks out for the UK’s most vulnerable and neglected children and young people, for as long as it takes to transform their lives. We work directly with more than 250,000 children, young people, parents and carers each year and run more than 600 services across the UK. Children are at the centre of everything Action for Children does. For more information on our work, please visit our website actionforchildren.org.uk.
- **LINDT and LINDOR are trademarks of LINDT & SPRÜNGLI
- Since 1845 LINDT & SPRÜNGLI has produced the finest chocolate that delivers a superior chocolate experience; through products that combine more than 165 years of unrivalled craftsmanship and expertise with the highest quality ingredients.
- Every LINDT Master Chocolatier is handpicked via a rigorous recruitment process that ensures only the best chocolatiers can proudly bear the name of LINDT Master Chocolatier.
- The LINDT Master Chocolatier’s passion and creativity is unsurpassed and is evidenced in the numerous chocolate creations brought to market each year.
- For more information or for the online store visit www.lindt.co.uk and also follow on Facebook at www.facebook.com/lindtuk
OpenMarket, a subsidiary of Amdocs, powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their mobile devices. Clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket’s intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit www.openmarket.com for more information.
For 30 years, Amdocs has ensured service providers’ success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control product portfolio with value-driven professional services and managed services operations. With revenue of $3.2 billion in fiscal 2012, Amdocs and its 20,000 employees serve customers in more than 60 countries.
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